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BUS 181 — Product Management for the Internet of Things: An Intensive Bootcamp

Quarter: Summer
Day(s): Saturday
Course Format: On-campus (About Formats)
Duration: 1 day
Date(s): Jul 16
Time: 9:00 am—3:00 pm (PT)
Refund Deadline: Jul 9
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $320
Instructor(s): Daniel Elizalde
Class Recording Available: No
Status: Open
DOWNLOAD THE SYLLABUS » (subject to change)
9:00 am—3:00 pm (PT)
Jul 16
1 day
Refund Date
Jul 9
0 Unit
Grade Restriction
NGR only; no credit/letter grade
Daniel Elizalde
DOWNLOAD THE SYLLABUS » (subject to change)
The Internet of Things (IoT) is a foundational technology trend driving many industries, from consumer electronics to Industry 4.0, climate tech, healthcare, and more. Given IoT’s explosive growth, consumer and industrial companies alike are looking to capitalize on this opportunity. They seek a new breed of business and technology professionals who can make the unique strategic decisions that IoT products require and manage the added complexity and risk that IoT products present.

Through lectures and short exercises, this intensive bootcamp gives you all the tools you need to define and execute a successful IoT product strategy. First, we will examine how an IoT solution works, from the devices that produce data, to the embedded software that sends data to the cloud, to the user applications. Then you will learn a step-by-step strategic framework for making robust IoT product decisions, including business strategy, user experience, technology, data, security, and industry regulation.

Whether you have a business, technology, or design background, you will walk away with clarity on how to drive an IoT business forward and the confidence to apply this knowledge to your IoT product strategy right away.

Product Innovation Coach

Daniel Elizalde is a product executive with over twenty years of experience building IoT and SaaS solutions. He was vice president and head of IoT at Ericsson and head of product at Stem. Through his coaching practice, he has trained more than 1,500 professionals on his IoT approach. He is the author of The B2B Innovator’s Map.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.