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BUS 145 — Product Management for the Internet of Things: A Hands-On Course

Quarter: Fall
Day(s): Mondays
Course Format: On-campus
Duration: 8 weeks
Date(s): Sep 24—Nov 12
Time: 6:30—8:50 pm
Drop Deadline: Oct 7
Units: 2
Tuition: $630
Instructor(s): Daniel Elizalde
Limit: 50
6:30—8:50 pm
Sep 24—Nov 12
8 weeks
Drop By
Oct 7
2 Units
Daniel Elizalde
It is estimated that by 2020, 50 billion devices—from smartphones to kitchen appliances and well beyond—will be connected to the internet. This phenomenon is known as the Internet of Things (IoT). With this kind of explosive growth, consumer and industrial companies alike are seeking a new breed of business and technology professionals who can make the unique strategic decisions that IoT products require, and manage the added complexity and risk that IoT products present.

In this course, you will learn how to successfully create and manage products for IoT from a business and technology perspective. First, we will examine the general principles of how an IoT solution works, from the devices that produce data, to the embedded software that sends data to the cloud, to the applications users interact with. You will learn a step-by-step strategic framework for making IoT product decisions related to business strategy, user experience, technology, data, security, and industry regulation. Throughout the course, you will work in teams to gain hands-on experience using this framework as we apply it to real-world IoT situations. Whether you have a business, technology, or design background, this course will provide a well-rounded overview of what it takes to build products in the era of IoT.

No specific prior IoT experience or knowledge is required, but experience working with technology products will be helpful. The instructor is also offering a one-day, lecture-only “bootcamp” version of this course (WSP 138: “Product Management for the Internet of Things: An Intensive Bootcamp”), which is limited to fifty students and does not include group work. Prospective students should review both courses and schedules to determine which one better suits their needs.

Daniel Elizalde, Founder, TechProductManagement

Daniel Elizalde has worked in IoT for nearly twenty years. He helps companies develop their IoT product strategy and trains product managers to become successful at managing IoT products. He is the author of A Quick Start Guide to Managing IoT Products. Elizalde also hosts the IoT Product Leadership podcast and publishes an IoT product management blog on danielelizalde.com.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.