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BUS 145 — Product Management for the Internet of Things: A Hands-On Course

Quarter: Winter
Day(s): Tuesdays
Course Format: On-campus
Duration: 8 weeks
Date(s): Jan 16—Mar 6
Time: 6:30—8:50 pm
Drop Deadline: Jan 29
Units: 2
Tuition: $625
Instructor(s): Daniel Elizalde
Limit: 80
Status: Closed
Winter
On-campus
Tuesdays
6:30—8:50 pm
Date(s)
Jan 16—Mar 6
8 weeks
Drop By
Jan 29
2 Units
Fees
$625
Instructor(s):
Daniel Elizalde
Limit
80
Closed
It is estimated that by 2020, 50 billion devices—from smartphones to kitchen appliances and well beyond—will be connected to the Internet. This phenomenon is known as the Internet of Things (IoT). With this kind of explosive growth, consumer and industrial companies alike are seeking a new breed of business and technology professionals that can make the unique strategic decisions that IoT products require, and manage the added complexity and risk that IoT products present.

In this course, you will learn how to successfully create and manage products for IoT from a business and technology perspective. First, we will examine the general principles of how an IoT solution works, from the devices that produce data, to the embedded software that sends data to the cloud, to the applications users interact with. You will learn a step-by-step strategic framework for making IoT product decisions related to business strategy, user experience, technology, data, security, and industry regulation. Throughout the course, you will work in teams to gain hands-on experience using this framework as we apply it to real-world IoT situations. Whether you have a business, technology, or design background, this course will provide a wellrounded overview of what it takes to build products in the era of IoT.

No specific prior IoT experience or knowledge is required, but experience working with technology products will be helpful.

Please note: This 8-week course is limited to 80 students. There will be some hands-on group projects in which students will work in teams. The instructor is also offering a one-day, lecture-only "bootcamp" version of this course (WSP 138: "Product Management for the Internet of Things: An Intensive Bootcamp), which has unlimited enrollment and does not include group work. Prospective students should review both courses and schedules to determine which one best suits their needs.

Daniel Elizalde, Founder, TechProductManagement

Daniel Elizalde trains product managers to become successful at managing IoT products through his IoT Decision Framework. He has over fifteen years of experience managing the lifecycle of IoT products. He regularly speaks at conferences and publishes the IoT product management blog TechProductManagement.com.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)