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BUS 74 — Principles of Invention and Innovation: A Toolkit for Generating Breakthrough Ideas

Quarter: Summer
Day(s): Thursdays
Course Format: Live Online (About Formats)
Duration: 6 weeks
Date(s): Jul 15—Aug 19
Time: 7:00—9:00 pm (PT)
Refund Deadline: Jul 17
Unit: 1
Tuition: $540
Instructor(s): Eugene Shteyn
Limit: 30
Class Recording Available: Yes
Status: Registration opens May 17, 8:30 am (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Live Online(About Formats)
7:00—9:00 pm (PT)
Jul 15—Aug 19
6 weeks
Refund Date
Jul 17
1 Unit
Eugene Shteyn
Registration opens May 17, 8:30 am (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Today’s entrepreneurs, technologists, and business people face important challenges in a broad range of industries, from health and wellness to robotics and fintech. Although these problems require breakthrough inventions in technology and business models, the vast majority of inventions go nowhere, causing huge losses in talent and capital.

What is a breakthrough invention? How do you make or recognize one? How can you avoid costly mistakes and convert an initial insight into a world-changing breakthrough? In this course, we will address such questions by using case studies from a variety of industries and perspectives. We will identify problems whose solutions can create new systems, establish new processes, lead to breakthrough inventions, and enable new business models. We will learn how to recognize such high-value problems and convert them into scalable solutions. We will study advanced brainstorming methods, practice using tools for solving the “innovator’s dilemma,” and generate testable hypotheses. In addition, we will see how to avoid typical mistakes that doom to failure the innovation efforts of both startups and established companies. The course will culminate in an invention workshop in which students will practice their newly learned skills to solve real-life problems.

Partner and Head of IP, Zoic Capital

Eugene Shteyn is an inventor, author, entrepreneur, and venture capitalist. He is a named inventor on nearly forty patents in the technology industry. He is the co-author of Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.