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BUS 74 — Principles of Invention and Innovation: A Toolkit for Generating Breakthrough Ideas

Quarter: Summer
Day(s): Mon/Sat
Course Format: On-campus course
Duration: 6 sessions
Date(s): Jun 26—Jul 31
Time: See below
Drop Deadline: Jul 16
Unit: 1
Tuition: $450
Instructor(s): Eugene Shteyn
Limit: 28
Status: Closed
Please Note: Full schedule: Class sessions: 5 Mondays, June 26, July 10, July 17, July 24, and July 31, 7:00 – 8:50 pm; Workshop: Saturday, August 5, 10:00 am – 4:00 pm
On-campus course
See below
Jun 26—Jul 31
6 sessions
Drop By
Jul 16
1 Unit
Eugene Shteyn
Please Note: Full schedule: Class sessions: 5 Mondays, June 26, July 10, July 17, July 24, and July 31, 7:00 – 8:50 pm; Workshop: Saturday, August 5, 10:00 am – 4:00 pm
Some of the biggest problems facing today’s entrepreneurs, technologists, and business people require solutions that do away with the status quo. They require innovation that makes existing approaches obsolete. In this course, we will set out to identify problems whose solutions create new systems, establish new processes, and set new agendas. Throughout, we will learn how to recognize such high-value problems and convert them into scalable solutions. We will explore and apply systematic methods for discovering, analyzing, and solving high-value problems. We will also learn how to integrate the systematic approach to invention and innovation with design thinking, Agile design, and Lean Startup methods. Specifically, we will study advanced brainstorming methods, practice using tools for solving the “innovator’s dilemma,” and generate testable hypotheses for Lean startups. In addition, we will see how to avoid typical mistakes that doom to failure innovation efforts of both startups and established companies. The course will culminate in an invention workshop in which participants will practice their newly learned skills to solve real-life problems. The course is intended for inventors, entrepreneurs, R&D managers, and IP professionals in high tech industries. Whether you are a novice or a veteran, you will acquire an arsenal of creative tools for idea development and innovation.

Eugene Shteyn, Partner, Zoic Capital

Eugene Shteyn is an inventor, author, entrepreneur, and venture capitalist. He is a named inventor on thirty widely implemented patents in the industry. He is the co-author of Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals. Earlier, he founded Invention Spring, an invention development and IP consultancy whose clients have included Apple, Blade Networks, Google, IBM, IMEC, Roche, and Instaply, among others.

Textbooks for this course:

(Recommended) Daniel Kahneman, Thinking Fast and Slow (ISBN 978-0374533557)
(Recommended) Eugene Shteyn and Max Shtein, Scalable Innovation (ISBN 978-1466590977)
(Recommended) Clayton Christensen, et al., Competing Against Luck: The Story of Innovation and Customer Choice (ISBN 978-0062435613)
(Recommended) Peter Thiel , Zero to One: Notes on Startups, or How to Build the Future (ISBN 978-0804139298)
(Recommended) Kevin Kelly, The Inevitable: Understanding the 12 Technology Forces That Will Shape the Future (ISBN 978-0143110378)