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BUS 47 W — Personal Finance: A Simple Approach to Mastering Money Choices

Quarter: Summer
Course Format: Online (System Requirements)
Duration: 8 weeks
Date(s): Jun 29—Aug 21
Drop Deadline: Jul 2
Unit: 1
Tuition: $615
Instructor(s): Kenneth Jeffrey Marshall
Limit: 65
Status: Open
Please Note: The full tuition refund deadline for this course is July 2 at 5:00 pm (PT); 50% tuition refund deadline is July 7 at 5:00 pm (PT)
Jun 29—Aug 21
8 weeks
Drop By
Jul 2
1 Unit
Kenneth Jeffrey Marshall
Please Note: The full tuition refund deadline for this course is July 2 at 5:00 pm (PT); 50% tuition refund deadline is July 7 at 5:00 pm (PT)
Managing your personal finances is an important part of living a happy life. But it’s rarely taught in school, often clouded in hype, and commonly obfuscated by financial professionals. In this course, we will actualize the potential of personal finance with a clear approach that any motivated person can adopt. We will do this in three steps. First, we will learn the concepts that underlie good economic decisions: odds, risk, growth, needs, utility, incentives, bias, and dependence. Together, these concepts lay a foundation for making more thoughtful and well-reasoned money choices. Second, we will apply these concepts to view with clarity the different aspects of personal finance: working, spending, borrowing, saving, investing, and insuring. Third, we will learn how to best make use of different financial products, including annuities, bonds, CDs, ETFs, IRAs, loans, mutual funds, real estate, and stocks. We will also assess the role that intermediaries like financial planners, accountants, and robo-advisors should—or should not—play in our lives. This course focuses on simple solutions that work. We won't dwell on formulas, Wall Street jargon, and untested investments, nor endorse an all-consuming regimen that is hard to adopt. Instead, we will use plain language, timely cases, and time-proven concepts to help students develop the confidence to make good economic decisions over a lifetime.


  • Course sizes are limited.
    You won't have 5,000 classmates. This course's enrollment is capped at 65 participants.

  • Frequent interaction with the instructor.
    You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

  • Study with a vibrant peer group.
    Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

  • Direct feedback from the instructor.
    Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

  • Courses offer the flexibility to participate on your own schedule.
    Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

  • This course is offered through Stanford Continuing Studies.
    To learn more about the program, visit our About Us page. Click here for more information about our course formats, including FAQs.

Kenneth Jeffrey Marshall, Chairman, Judicial Capital and Judicial Corporation

Kenneth Jeffrey Marshall is a value investor and author of Good Stocks Cheap, which was recently translated into Chinese. He has taught value investing to over one thousand Continuing Studies students, and he has been featured on NPR and CNBC. Marshall also teaches investing at the Stockholm School of Economics and has lectured on personal finance in both Europe and the United States. He received an MBA from Harvard.