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TECH 11 — Monetizing the Metaverse

Quarter: Winter
Day(s): Thursdays
Course Format: Live Online (About Formats)
Duration: 5 weeks
Date(s): Jan 19—Feb 16
Time: 7:00—8:50 pm (PT)
Refund Deadline: Jan 21
Unit: 1
Tuition: $390
Instructor(s): Shalini Gopalkrishnan
Limit: 35
Class Recording Available: Yes
Status: Open
 
DOWNLOAD THE SYLLABUS » (subject to change)
Winter
Live Online(About Formats)
Thursdays
7:00—8:50 pm (PT)
Date(s)
Jan 19—Feb 16
5 weeks
Refund Date
Jan 21
1 Unit
Fees
$390
Instructor(s):
Shalini Gopalkrishnan
Limit
35
Recording
Yes
Open
DOWNLOAD THE SYLLABUS » (subject to change)
The metaverse has been a game-changing technology 20 years in the making. The vision for the metaverse is a convergence of our physical and digital lives, where virtual simulations of reality are rendered at a mass scale. As technology continues to progress, the realism and capabilities of virtual experiences dramatically improve, creating an environment with exciting consumer engagement potential.

This course examines the basic components of a metaverse and web3 and explores business applications across a range of industries such as advertising, HR onboarding, and concert/event planning. We will begin with the basics, learning about virtual worlds, spatial technologies, and head-mounted displays (HMDs). We will then look at how artificial intelligence (AI) is powering various layers of the metaverse and consider aspects of individual cybersecurity in this largely unregulated frontier. We will also discuss cases where real businesses offer services and capitalize on revenue-generating opportunities in the metaverse, as well as how vendors use non-fungible tokens (NFTs) for digital commerce.

This course will be experiential, and students will be able to use their phones, tablets, laptops, or HMDs to explore and participate in the metaverse in real time. By the end of the course, students will be able to set up a virtual world for their business or pleasure and understand various monetizing strategies.

SHALINI GOPALKRISHNAN
Adjunct Professor, Edward S. Ageno School of Business, Golden Gate University

Shalini Gopalkrishnan's research interests include technology and analytics to build and accelerate social enterprises, public policy in entrepreneurship, women’s leadership, and impact investing. She is the founder of Metaverse University and Introspect and has taught at Middlebury College, Rollins College, and India's SP Jain, among others. She received an MBA from the Indian Institute of Management, Calcutta, and a DBA from the University of Florida.