BUS 272 — Mind Stretching: How to Generate and Build Great Ideas
Course Format: Live Online (About Formats)
Duration: 6 weeks
Date(s): Apr 29—Jun 3
Time: 7:00—8:50 pm (PT)
Refund Deadline: May 1
Grade Restriction: No letter grade
Instructor(s): Chuang-Ming Liu
Are you an entrepreneur exploring how to take your breakthrough ideas to market? Have you wanted to uncover your creative side so you can generate new ideas and launch your startup? Design thinking strategies can help. The design thinking framework appears easy to grasp and useful for tackling current business challenges. However, simply following its five-step process does not go far enough in helping you change your thinking and design innovative solutions. We will start by outlining a systematic approach to help you build creative confidence and increase the elasticity of your creative thinking. Class exercises and brainstorming sessions will help you become more comfortable with taking risks, including rapidly generating and testing out new ideas. From there, we will explore the advantages of working in integrated, diverse teams to elevate your creativity and achieve remarkable results with help from the wisdom of the crowd. Working in groups, students will learn how to design a culture that promotes creativity and encourages collaborative insights. Students will leave the course versed in design thinking techniques and ready to work with creative confidence alone or on creative teams to launch new ideas and solutions.
Chuang-Ming Liu, Senior Project Manager, Smith Karng ArchitectureChuang-Ming Liu is a licensed architect with extensive experience solving complex systematic problems through creative thinking. Liu has taught design thinking in Taiwan and at SF State. He has also coached various startup ventures in MBA programs in the Bay Area. Liu received an MArch from the University of Illinois at Urbana-Champaign and an MBA in design strategy from California College of the Arts.
Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.