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BUS 218 — Marketing Without Money: SEO and Social Media

Quarter: Summer
Day(s): Wednesdays
Course Format: On-campus course
Duration: 5 weeks
Date(s): Jun 28—Jul 26
Time: 7:00—9:30 pm
Drop Deadline: Jul 11
Unit: 1
Tuition: $405
Instructor(s): Jason McDonald
Status: Open
Summer
On-campus course
Wednesdays
7:00—9:30 pm
Date(s)
Jun 28—Jul 26
5 weeks
Drop By
Jul 11
1 Unit
Fees
$405
Instructor(s):
Jason McDonald
Open
Creating online publicity with little or no money is the holy grail of marketers today. SEO (search engine optimization) is the art and science of getting your company, product, or service to the top of Google or Bing search results. Social media marketing, in contrast, cultivates a positive brand image on Facebook, Twitter, or YouTube, and encourages your customers to share your marketing message across social sites. The goal is obvious: Get free Internet publicity. The means is not.

Whether you are an entrepreneur, a small-business owner, or a marketing manager at a large company or nonprofit, this course will help you better understand the online marketing environment. Beginning with SEO, we will discuss how to construct a Google-friendly website and build links, social mentions, and authority. Then, we will dive into social media marketing, using the analogy of a party. How do you throw a great Facebook party? A LinkedIn soirée? A YouTube meet-and- greet? And how do you use Twitter, Instagram, Pinterest, and others to nurture a positive brand image and encourage your customers to share your message? By the end of the course, you will know how to take the theory of SEO and social media marketing and transform it into a systematic online marketing plan.

Jason McDonald, Director, JM Internet Group

Jason McDonald is an Internet marketing consultant specializing in SEO, social media marketing, and Google AdWords. He is the author of several books on Internet marketing, including SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google. He received a PhD from UC Berkeley.

Textbooks for this course:

(Required) Jason McDonald, SEO Fitness Workbook 2017 (ISBN 1540537692)
(Required) Jason McDonald, Social Media Marketing Workbook 2017 (ISBN 1539598144)
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)