BUS 83 — Managing Through a Crisis
Course Format: Live Online (About Formats)
Duration: 6 weeks
Date(s): Mar 29—May 3
Time: 7:00—8:50 pm (PT)
Refund Deadline: Mar 31
Instructor(s): Ron Schilling
During a crisis, top managers need to move very quickly to diagnose and create solutions, and their teams must be fully prepared to change tactics and standard workflow processes in order to meet the challenge head-on. Key ingredients to performing during these situations include cognition and intuition. For example, in the mid 1980s, Toshiba US was forced to shut down imports from Toshiba Japan when Toshiba Japan was believed to be selling submarine-propeller information to Russia. To keep the US sales team in place, the US CEO demanded that if any salespeople could prove that they lost a deal due to Toshiba Japan, they should receive full compensation. Toshiba Japan agreed, and the US team motivation soared. This course will cover a number of case studies in which the cognitive and intuitive approaches will be examined. In addition, the roles played by key players will be delineated. Students will leave the course with new insights concerning how to apply their experience and intuition with the speed and urgency required by a crisis.
Ron Schilling, Executive Advisor, EchoPixelRon Schilling focuses on venture activity and team coaching in situations where clinical needs and medical technology intersect to produce unique solutions. He has worked in R&D, marketing, business development, strategic planning, and general management, and as a CEO. He has been on teams successfully bringing microprocessors, CT, MRI, and healthcare IT to market using strategic-thinking tools. Schilling is the co-editor of Semiconductor Device Modeling for Computer-Aided Design. He received a PhD in electrical engineering from Polytechnic Institute of New York.
Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.