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BUS 119 — Make Sense of the Madness: The Business of College Sports

Quarter: Winter
Day(s): Tuesdays
Course Format: Live Online (About Formats)
Duration: 6 weeks
Date(s): Jan 31—Mar 7
Time: 7:00—8:50 pm (PT)
Refund Deadline: Feb 2
Unit: 1
Grade Restriction: No letter grade
Tuition: $500
Instructor(s): Andy Dolich
Class Recording Available: Yes
Status: Open
 
DOWNLOAD THE SYLLABUS » (subject to change)
Winter
Live Online(About Formats)
Tuesdays
7:00—8:50 pm (PT)
Date(s)
Jan 31—Mar 7
6 weeks
Refund Date
Feb 2
1 Unit
Fees
$500
Grade Restriction
No letter grade
Instructor(s):
Andy Dolich
Recording
Yes
Open
DOWNLOAD THE SYLLABUS » (subject to change)
College athletics is a booming business. Close to 2,000 athletic departments throughout the US generate $25.5 billion in media rights while attracting over 190 million enthusiastic, ticket-buying fans. This dynamic industry is evolving in real time, in interesting and complex ways. The recent news that USC and UCLA are leaving the Pac-12 for the Big Ten Conference in 2024 has created waves of uncertainty and speculation about the future. Just a year ago, college athletes were first permitted to profit from the rights to their name, image, or likeness (NIL) while on their schools’ playing fields. What do these seismic changes mean for college athletes, administrators, and fans today and tomorrow?

This course will begin by exploring general issues confronting college athletics. From there, we will investigate specific considerations related to the NCAA and the Pac-12 and other conferences, the lives of the athletes, and media and corporate sponsorships. Lectures will include lively discussions, with visits from industry experts representing major networks and universities as well as the athletes themselves. Students will leave this course with a deep understanding of the business of college sports and renewed insights into ongoing day-to-day changes confronting collegiate athletics.

ANDY DOLICH
President, Dolich Consulting; Executive Vice President, Fan Controlled Football

Andy Dolich has held executive positions in the NFL, NBA, MLB, and NHL. He is a coauthor of 20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro and LOL, Loss of Logo: What's Your Next Move? He is also the cohost of the podcast Life in the Front Office and a columnist for the Ultimate Sports Guide.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.