Courses

Data is the hidden asset that all companies have, though few are using it to its full potential. Yet in recent years, tools and techniques to unlock the power of data have become extremely accessible to all. In this course, we will explore the amazing array of powerful business insights that analysts can unlock through the application of relatively easy-to-use, open source tools such as Python, Scikit-Learn, TensorFlow, CausalImpact, and Altair. Each week, we will look at a different real-life business-related problem and use the latest data science tools and techniques to solve it. For example, we will measure the causal impact of a marketing campaign that a business has undertaken, predict whether a customer is likely to leave, or determine how much to charge for a new product. This will allow students to intuitively understand the entire workflow, from identifying a business problem to gathering the data and implementing the solution in code in a scalable and repeatable way. We will also have guest speakers from data science teams in the tech industry who are tackling these types of problems daily, plus activities such as optional virtual coffee meetups and conferences. Students will come away from the course understanding of how to formulate business problems for a data science setting and the tools for solving those problems.