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BUS 154 W — Leadership by Design: Using Design Thinking to Transform Companies and Careers

Quarter: Summer
Course Format: Flex Online (About Formats)
Duration: 7 weeks
Date(s): Jun 28—Aug 13
Refund Deadline: Jul 1
Unit: 1
Tuition: $565
Instructor(s): Christopher Ireland, Maria Giudice
Limit: 55
Class Recording Available: Yes
Status: Registration opens May 17, 8:30 am (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Flex Online(About Formats)
Jun 28—Aug 13
7 weeks
Refund Date
Jul 1
1 Unit
Christopher Ireland, Maria Giudice
Registration opens May 17, 8:30 am (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
The leaders and employees of many companies navigate a space where competitors appear overnight, customers demand innovations monthly, and business plans rarely last a full year. This environment of constant change will only accelerate in the future, leaving many traditional business leaders ill-equipped to survive, let alone thrive. Just as we took our cues from MBAs and the military in casting the ideal CEO of the 20th century, we can look to design—in its broadest form—to model our future leaders. We call these leaders DEOs—design executive officers—because they are a hybrid of strategic business executive and creative problem-solver. These leaders are not necessarily trained designers or in design positions. They are people who possess characteristics, behaviors, and mindsets that allow them to excel in unpredictable, fast-moving, and value-charged conditions. This course provides an introduction to design-centered leadership and helps students cultivate the characteristics of DEOs. Through lectures, exercises, and guest speakers, we will explore the mindsets, communities, processes, and practices common to creative business leaders. We will learn how DEOs run their companies and why this approach makes sense. Students will learn how to identify these skills in themselves and their colleagues, and how to use them in their daily jobs.

This course is intended for those who lead professionally or personally in their daily lives.

Adjunct Professor, Design, California College of the Arts; Co-Founder, Cheskin; Founder, Mix & Stir Studio

Christopher Ireland is a co-author of Rise of the DEO: Leadership by Design and China’s New Culture of Cool. Previously, she was a founding partner and CEO of Cheskin, a consultancy focused on design innovation that supported Microsoft, Intel, PepsiCo, and Apple, among others. Ireland received an MBA from UCLA.

Adjunct Professor of Design and Member, Board of Trustees, California College of the Arts

Maria Giudice coaches and leads workshops to train executives and their teams in creativity. She is the founder and former CEO of the user experience design firm Hot Studio, which was acquired by Facebook in 2013. There and later at Autodesk, she led global UX design teams that created human-centered experiences for millions of people around the world. She is the co-author of three design books, including Rise of the DEO: Leadership by Design, which has been translated into several languages.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.