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BUS 154 W — Leadership by Design: Using Design Thinking to Transform Companies and Careers

Quarter: Winter
Course Format: Flex Online (About Formats)
Duration: 7 weeks
Date(s): Jan 25—Mar 12
Drop Deadline: Jan 28
Unit: 1
Tuition: $565
Instructor(s): Christopher Ireland
Limit: 45
Status: Registration opens Nov 30, 8:30 am (PT)
Please Note: Some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Winter
Flex Online(About Formats)
Date(s)
Jan 25—Mar 12
7 weeks
Drop By
Jan 28
1 Unit
Fees
$565
Instructor(s):
Christopher Ireland
Limit
45
Registration opens Nov 30, 8:30 am (PT)
Please Note: Some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
The leaders and employees of many companies navigate a space where competitors appear overnight, customers demand innovations monthly, and business plans rarely last a full year. This environment of constant change will only accelerate in the future, leaving many traditional business leaders ill-equipped to survive, let alone thrive. Just as we took our cues from MBAs and the military in casting the ideal CEO of the 20th century, we can look to design—in its broadest form—to model our future leaders. We call these leaders DEOs—design executive officers—because they are a hybrid of strategic business executive and creative problem-solver. These leaders are not necessarily trained designers or in design positions. They are people who possess characteristics, behaviors, and mindsets that allow them to excel in unpredictable, fast-moving, and value-charged conditions. This course provides an introduction to design-centered leadership and helps students cultivate the characteristics of DEOs. Through lectures, exercises, and guest speakers, we will explore the mindsets, communities, processes, and practices common to creative business leaders. We will learn how DEOs run their companies and why this approach makes sense. Students will learn how to identify these skills in themselves and their colleagues, and how to use them in their daily jobs.



This course is intended for those who lead professionally or personally in their daily lives.

Christopher Ireland, Adjunct Professor, Design, California College of the Arts; Co-Founder, Cheskin; Founder, Mix & Stir Studio

Christopher Ireland is a co-author of Rise of the DEO: Leadership by Design and China’s New Culture of Cool. Previously, she was a founding partner and CEO of Cheskin, a consultancy focused on design innovation that supported Microsoft, Intel, PepsiCo, and Apple, among others. Ireland received an MBA from UCLA.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)