BUS 60 — Launching Innovative Products
Course Format: On-campus
Duration: 4 weeks
Date(s): Feb 21—Mar 14
Time: 6:30—8:20 pm
Drop Deadline: Feb 27
Grade Restriction: NGR only; no credit/letter grade
Instructor(s): Subha Townsend
Feb 21—Mar 14
NGR only; no credit/letter grade
Have you ever wondered what it takes to create a truly groundbreaking digital product that users love, or how to generate and execute ideas that transform into stunning products? In this course, we will examine the crucial processes of innovation that are necessary to create and launch a product that will delight new users and solve key customer problems. This course will equip students with core frameworks, exercises, and best practices to navigate through all of the product development phases. We will commence with a review of some game-changing products such as Pinterest, Waze, and HQ Trivia, as well as examine unsuccessful ones, to help define processes that then will be leveraged throughout the course. Students will also learn and apply key fundamentals in product management, design thinking, and product inspiration to fully develop their own ideas. For example, processes for rapid iteration will help refine understanding of customer pain points, define specific customer personas, and best of all, design and create prototypes. The course will also include a specialized brainstorming technique (the 11-Star experience exercise) to help raise innovative products to the next level of impact. By the end of the course, students will be able to apply the development processes they learned in this course to their real-world products.
Subha Townsend, Product Leader, IntuitSubha Townsend leads innovative product strategy and oversees execution and vision that impact millions of users. Previously, she worked at McKinsey & Company and Google, where she focused on innovation, and has driven product development in landscapes spanning pre-revenue startups to Fortune 500 corporations. Her work has been featured in Forbes and she serves on the board of directors of the San Diego Air & Space Museum. Townsend received an MBA from Harvard.
Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.