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WSP 339 — Internationalization for Software Companies: Expanding Software Markets (CANCELLED)

Quarter: Winter
Day(s): Saturday
Course Format: On-campus
Duration: 1 day
Date(s): Jan 27
Time: 10:00 am – 4:30 pm
Drop Deadline: Jan 20
Unit: 0
Tuition: $315
Instructor(s): Ernani Ferrari
Status: Cancelled
10:00 am – 4:30 pm
Jan 27
1 day
Drop By
Jan 20
0 Unit
Ernani Ferrari
Most software solutions can be adapted to and sold in different markets across the globe. But the process is complex. It demands more than simply translating your software into foreign languages. It requires creating a positive user experience from start to finish—from the buying journey to services, use, and ongoing support. In addition, this internationalization effort must take into account the legal requirements, business practices, habits, and cultures of the countries where the software is being marketed. This course will teach you the techniques and approaches you will need to create a superior user experience and a successful cross-border business with your software solution.

Through discussions, real-world case studies, and simulated business planning, students will learn time-tested strategies for bringing software to new markets, and how to identify the proper timing for these initiatives. We will analyze business scenarios, create a go-to-market plan, map required people, identify product requirements, address process-related demands, and assess current operations. We will discuss localization, product-related technical and functional issues, and the typical needs for distribution, services, customer support, and knowledge management. Executives, product and project managers, analysts, and other professionals involved with cross-border initiatives in the software solutions industry, as well as CIOs and IT managers deploying software solutions internationally, will benefit from this course.

Ernani Ferrari, Founder and Principal, Mondo Strategies Consulting

Ernani Ferrari specializes in international software businesses. He has worked in sixteen countries as a product manager and C-Suite executive at global enterprise software companies, including Infor, QAD, and TOTVS S.A. Microsoft, IBM, and Wolters Kluwer are among his consulting clients for international business and localizations.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.