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BUS 239 — Intellectual Property for Startups: The Critical Business Decisions

Quarter: Winter
Day(s): Mondays/Sat
Course Format: On-campus course
Duration: 6 sessions
Date(s): Jan 22—Mar 3
Time: See below
Drop Deadline: Feb 4
Unit: 1
Tuition: $475
Instructor(s): Eugene Shteyn
Status: Registration opens on 12/04/2017
Please Note: Class sessions: 5 Mondays, January 22 - February 26, 7:00 - 8:50 pm; (No class on February 19); Workshop: Saturday, March 3, 10:00 am - 3:00 pm
Winter
On-campus course
Mondays/Sat
See below
Date(s)
Jan 22—Mar 3
6 sessions
Drop By
Feb 4
1 Unit
Fees
$475
Instructor(s):
Eugene Shteyn
Registration opens on 12/04/2017
Please Note: Class sessions: 5 Mondays, January 22 - February 26, 7:00 - 8:50 pm; (No class on February 19); Workshop: Saturday, March 3, 10:00 am - 3:00 pm
It’s no secret that startups and large companies are fundamentally different organizations with different goals, resources, and time pressures. Nevertheless, in the area of intellectual property (IP), most strategies are still modeled after those of large enterprises, leaving startups at a disadvantage. Because of financial constraints, startups often have limited access to quality advice on business aspects of IP. Many good ideas are therefore left underdeveloped and unprotected, while precious resources are wasted on useless IP.

This course focuses on making business decisions about IP creation, protection, and commercialization. Our goal is to show why IP for startups is different and to provide participants with startup-oriented strategies for successful IP development and risk management. We will start with the fundamentals of portfolio creation, protection, and monetization. Further, we will explore the roles inventors, executives, lawyers, and investors play in the process. Our analysis will include success stories as well as typical mistakes and knowledge gaps. Using examples from a broad range of technology areas such as online services, life sciences, biotech, digital entertainment, high tech hardware, and software, we will learn how to take into account industry-specific risks, business models, and legal environments.

Eugene Shteyn, Partner, Zoic Capital

Eugene Shteyn is an inventor, author, entrepreneur, and venture capitalist. He is a named inventor on thirty patents in the technology industry. He is the co-author of Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals. Earlier, he founded Invention Spring, an invention development and IP consultancy whose clients have included Apple, Google, and IBM, among others.

Textbooks for this course:

(Recommended) Steve Blank (Author), Bob Dorf (Author), The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company. (ISBN B009UMTMKS)
(Recommended)  Peter Menell (Author),‎ Mark Lemley (Author),‎ Robert Merges (Author) , Intellectual Property in the New Technological Age. Vol 1 (ISBN B01HN8257C)
(Recommended) Peter Menell (Author),‎ Mark Lemley (Author),‎ Robert Merges (Author) , Intellectual Property in the New Technological Age. Vol 2 (ISBN B01HN8I9EK)
(Recommended) Adfrian Johns, Piracy: Intellectual Property Wars from Gutenberg to Gates (ISBN 978-0226401188)