BUS 236 — Integrating the Internet of Things into Your Company (CANCELLED)
Course Format: On-campus
Duration: 8 weeks
Date(s): Jan 16—Mar 6
Time: 7:00—8:50 pm
Drop Deadline: Jan 29
Instructor(s): Mark Spates
Jan 16—Mar 6
The Internet of Things (IoT) is projected to be a $267 billion market by 2020. But IoT is not a stand-alone business like media, finance, or hardware. Rather, IoT is integrated into existing products and services to improve performance and user experience. While IoT is still in the formative stages, successful integration requires major changes in the way businesses are organized and operate. This course will focus on the challenges businesses face in building a structure and culture that can capitalize on the insights and opportunities provided by IoT devices and services. These challenges include: defining business goals and success metrics; collecting relevant data and interpreting it to identify product opportunities; organizing to eliminate silos and efficiently add IoT features to products and services; identifying partnership opportunities; and redefining the culture to incorporate IoT as a core value in order to promote alignment in overcoming these challenges. We will cover methodologies that have been outlined and documented through the successful launch of multiple IoT projects at companies such as Google and Logitech. By the end of the course, students will have learned how to lead IoT adoption that can create growth for their companies.
Mark Spates, Head of Product, Smart Home, GoogleMark Spates works on Smart Home and IoT capabilities at Google. He is also the founder of IOTLIST, a platform for discovering IoT products. Prior to joining Google, he was head of Connected Home Platform at Logitech.
Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.