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BUS 152 — Innovation Timing: A Toolkit for Discovering, Evaluating, and Creating Technology Opportunities

Quarter: Spring
Day(s): Mondays
Course Format: Live Online (About Formats)
Duration: 6 weeks
Date(s): Apr 19—May 24
Time: 7:00—8:50 pm (PT)
Refund Deadline: Apr 21
Unit: 1
Tuition: $470
Instructor(s): Eugene Shteyn
Status: Open
DOWNLOAD THE SYLLABUS » (subject to change)
Live Online(About Formats)
7:00—8:50 pm (PT)
Apr 19—May 24
6 weeks
Refund Date
Apr 21
1 Unit
Eugene Shteyn
DOWNLOAD THE SYLLABUS » (subject to change)
In the business of innovation, timing is critical for success. Being too early with an idea can be as disastrous as being too late. With the rapid rate of modern innovation, timing affects almost everything, from creating a new technology, to making the right career choice. Major external events, like the current COVID-19 pandemic, change the pace of technology adoption across the globe: Some enterprises and startups thrive, some barely survive. This course will help you learn how to avoid costly timing mistakes and improve your ability to detect and take advantage of major innovation opportunities. We will start with innovation-cycle fundamentals and then consider innovation patterns across multiple industries such as high tech, life sciences, entertainment, media, and finance. Using a broad range of methods and hands-on case studies in social networking, virtual reality, artificial intelligence, cloud infrastructure, and healthcare, we will develop a balanced, proactive approach to timing and innovation-related risks. Examining recent research in human cognition, we will identify common errors in decision-making under conditions of uncertainty. We will learn how to work with a range of time frames to improve precision in forecasting, flexible planning, and acting on emerging opportunities. Whether you are a novice or an experienced practitioner, you will acquire an arsenal of tools for understanding and managing your innovation timing.

Eugene Shteyn, Partner and Head of IP, Zoic Capital

Eugene Shteyn is an inventor, author, entrepreneur, and venture capitalist. He is a named inventor on thirty-six patents in the technology industry. He is the co-author of Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals.

Textbooks for this course:

(Recommended) Everett Rogers, Diffusion of Innovations, 5th Edition (ISBN 978-0743222099)
(Recommended) Philip E. Tetlock , Superforecasting: The Art and Science of Prediction (ISBN 978-0804136716)
(Recommended) Phil Rosenzweig, Left Brain, Right Stuff: How Leaders Make Winning Decisions (ISBN 978-1781251355)