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BUS 152 — Innovation Timing: A Toolkit for Discovering, Evaluating, and Creating Technology Opportunities

Quarter: Summer
Day(s): Mondays
Course Format: On-campus
Duration: 6 weeks
Date(s): Jun 25—Aug 6
Time: 7:00—8:50 pm
Drop Deadline: Jul 8
Unit: 1
Tuition: $450
Instructor(s): Eugene Shteyn
Status: Closed
Please Note: No class on July 2
Summer
On-campus
Mondays
7:00—8:50 pm
Date(s)
Jun 25—Aug 6
6 weeks
Drop By
Jul 8
1 Unit
Fees
$450
Instructor(s):
Eugene Shteyn
Closed
Please Note: No class on July 2
In the business of innovation, timing is critical for success. Being too early with an idea can be as disastrous as being too late. With the rapid rate of modern innovation, timing affects almost everything, from creating a new technology, to discovering a product/market fit in a startup, to making the right career choice. This course will help you learn how to avoid costly timing mistakes and improve your ability to detect and take advantage of major innovation opportunities. We will use a broad range of methods and hands-on case studies, including the printing press, the web, social networking, virtual reality, artificial intelligence, and others, to develop a balanced, proactive approach to understand timing and innovation-related risks. We will start with innovation-cycle fundamentals and then consider innovation patterns across multiple industries such as high tech, life sciences, entertainment, media, finance, and others. Using Gartner Hype Cycles and recent research in human cognition, we will identify common errors in decision-making under conditions of uncertainty. We will learn how to work with a range of time frames to improve precision in forecasting, flexible planning, and acting on emerging opportunities. Whether you are a novice or an experienced practitioner, you will acquire an arsenal of tools for understanding and managing your innovation timing.

Eugene Shteyn, Partner, Zoic Capital

Eugene Shteyn is an inventor, author, entrepreneur, and venture capitalist. He is a named inventor on thirty patents in the technology industry. He is the co-author of Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals. Earlier, he founded Invention Spring, an invention development and IP consultancy whose clients have included Apple, Google, and IBM, among others.

Textbooks for this course:

(Required) Everett M. Rogers, Diffusion of Innovations (ISBN 978-0743222099)
(Required) Philip E. Tetlock and Dan Gardner, Superforecasting (ISBN 978-0804136716)
(Required) Phil Rosenzweig, Left Brain, Right Stuff (ISBN 978-1610393072)
(Required) Clayton M. Christensen and Karen Dillon, Competing Against Luck (ISBN 978-0062435613 )