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BUS 152 W — Innovation Timing: A Toolkit for Discovering, Evaluating, and Creating Technology Opportunities

Quarter: Fall
Course Format: Online course (System Requirements)
Duration: 6 weeks
Date(s): Oct 2—Nov 10
Drop Deadline: Oct 5
Unit: 1
Tuition: $510
Instructor(s): Eugene Shteyn
Limit: 40
Status: Open
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is 10/5 at 5:00 pm (PT); 50% tuition refund deadline is 10/10 at 5:00 pm (PT).
Oct 2—Nov 10
6 weeks
Drop By
Oct 5
1 Unit
Eugene Shteyn
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is 10/5 at 5:00 pm (PT); 50% tuition refund deadline is 10/10 at 5:00 pm (PT).

In the business of innovation, timing is critical for success. Being too early with an idea can be as disastrous as being too late. With the rapid rate of modern innovation, timing affects almost everything, from creating a new technology, to discovering a product/market fit in a startup, to making the right career choice. This course will help you learn how to avoid costly timing mistakes and improve your ability to detect and take advantage of major innovation opportunities.

Using a broad range of methods and hands-on case studies, including the printing press, the web, social networking, virtual reality, artificial intelligence, and others, we will develop a balanced, proactive approach to understanding timing and innovation-related risks. We will start with innovation-cycle fundamentals and then consider innovation patterns across multiple industries such as high tech, life sciences, entertainment, media, and finance. Using Gartner Hype Cycles and recent research in human cognition, we will identify common errors in decision-making under conditions of uncertainty. We will learn how to work with a range of time frames to improve precision in forecasting, flexible planning, and acting on emerging opportunities. Whether you are a novice or an experienced practitioner, you will acquire an arsenal of tools for understanding and managing your innovation timing.


  • Course sizes are limited.
    You won't have 5,000 classmates. This course's enrollment is capped at 40 participants.

  • Frequent interaction with the instructor.
    You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

  • Study with a vibrant peer group.
    Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

  • Direct feedback from the instructor.
    Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

  • Courses offer the flexibility to participate on your own schedule.
    Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

  • This course is offered through Stanford Continuing Studies.
    To learn more about the program, visit our About Us page. For more information on the online format, please visit the FAQ page.

Eugene Shteyn, Partner, Zoic Capital

Eugene Shteyn is an inventor, author, entrepreneur, and venture capitalist. He is a named inventor on thirty widely implemented patents in the industry. He is the co-author of Scalable Innovation: A Guide for Inventors, Entrepreneurs, and IP Professionals. Earlier, he founded Invention Spring, an invention development and IP consultancy whose clients have included Apple, Blade Networks, Google, IBM, IMEC, Roche, and Instaply, among others.

Textbooks for this course:

(Required) Everett M. Rogers, Diffusion of Innovations (ISBN 978-0743222099)
(Required) Philip E. Tetlock and Dan Gardner, Superforecasting (ISBN 978-0804136716)
(Required) Phil Rosenzweig, Left Brain, Right Stuff (ISBN 978-1610393072)
(Required) Clayton M. Christensen and Karen Dillon, Competing Against Luck (ISBN 978-0062435613 )