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BUS 240 — Innovate Faster and Smarter with Game Thinking

Quarter: Winter
Day(s): Tuesdays
Course Format: On-campus
Duration: 10 weeks
Date(s): Jan 16—Mar 20
Time: 7:00 – 8:50 pm
Drop Deadline: Jan 29
Units: 2
Tuition: $600
Instructor(s): Amy Kim
Status: Open
7:00 – 8:50 pm
Jan 16—Mar 20
10 weeks
Drop By
Jan 29
2 Units
Amy Kim
Are you building something new and innovative? Do you want to create a compelling product from the ground up, using techniques derived from the most successful and popular games? In this fast-paced course, you will learn a powerful approach called Game Thinking that translates the habit-building power of games into product design. You will discover how successful entrepreneurs use three key principles—Superfan Feedback, a Core Learning Loop, and a compelling Mastery Path—to create innovative products that drive long-term engagement. We will pull back the curtain and reveal step-by-step how success stories like Slack, Rock Band, The Sims, Happify, and eBay came to life using these principles. We will guide you through a series of template-based activities that will clarify your product strategy, identify your most important early customers, and create a compelling experience that people return to, again and again. The course will culminate in MVP Pitch Night where you’ll share your work-in-progress with the class and guest experts, and get constructive feedback and advice. If you’re a product leader, executive, designer, or startup founder, after taking this course, you will have the framework and skills to innovate faster and smarter, and get reliably better outcomes.

Amy Kim, CEO, ShuffleBrain; Game Designer; Community Architect; Startup Coach

Amy Jo Kim was a pioneer in applying game design to digital services. Her design credits include Rock Band, The Sims, eBay, Netflix, Covet Fashion, The New York Times, and others. She is the author of Community Building on the Web. She received a PhD in behavioral neuroscience from the University of Washington, and she teaches game design at the USC School of Cinematic Arts.

Textbooks for this course:

(Required) Amy Jo Kim, The Game Thinking Playbook (Availble at the Stanford Bookstore beginning 1/12/18) (ISBN 978-0-9997885-0-9)