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WSP 296 — Information Everywhere: Reshaping Business and Society

Quarter: Fall
Day(s): Saturday
Course Format: On campus
Duration: 1 day
Date(s): Oct 15
Time: 10:00 am—4:00 pm
Drop Deadline: Oct 8
Unit(s): 0 Units
Tuition: $255
On campus
10:00 am—4:00 pm
Oct 15
1 day
Drop By
Oct 8
0 Units
Communications technologies have powerful cognitive and social effects that can reshape society, business, political power, and people’s conceptions of how the world works. Who prospers, and who gets wiped out? This workshop will draw on both the lessons of history and current effects to address today’s communications revolution in areas as diverse as news, gaming, computer hardware, and architecture. We will look closely at the triad of new and interdependent technologies (mobility, cloud computing, and big data) and delve into the far-reaching impact of the new model—a nonstop flywheel of data capture, analysis, and deployment. We will assess difficulties in sustaining older business models, and assess success stories from cutting-edge companies that enjoyed improved revenue, organizational structure, and consumer relations. Using the media industry as an example, we will see how the changes include moving from one-way interactions over precise time and space, to two-way continuous interactions; from the slow process of manual data collection, to massive data collection enabling real-time content flexibility; from writing to a fixed medium, to writing for a variety of screens. Finally, we will discover strategies to help entrepreneurs and lagging organizations capitalize on the new conditions and opportunities in communications.

Due to its short format, this workshop may not be taken for Credit or a Letter Grade.

Quentin Hardy, Deputy Technology Editor, The New York Times; Visiting Lecturer, UC Berkeley School of Information

Quentin Hardy began his career at The Wall Street Journal, and has written stories on such diverse topics as the Internet, Africa, finance, enterprise hardware and software, management, satellites, and energy. A frequent guest on CNBC’s The Kudlow Report, he lectures on technology and social change at UC Berkeley.

Textbooks for this course:

No required textbooks