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WSP 13 — Influencer Marketing 101: Elevate Your Social Media Strategy

Quarter: Summer
Day(s): Saturday
Course Format: On-campus
Duration: 1 day
Date(s): Jul 21
Time: 10:00 am—4:00 pm
Drop Deadline: Jul 14
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $300
Instructor(s): Jessica Yurasek
Status: Open
Summer
On-campus
Saturday
10:00 am—4:00 pm
Date(s)
Jul 21
1 day
Drop By
Jul 14
0 Unit
Fees
$300
Grade Restriction
NGR only; no credit/letter grade
Instructor(s):
Jessica Yurasek
Open
Influencer marketing is when a brand partners with key leaders on social media in order to reach a larger audience. As seen in top YouTuber Tyler Oakley’s partnership with Taco Bell, or ex-Viner Zach King’s partnership with Crayola, influencers enable brands to connect with consumers more directly and authentically, especially in today’s saturated media landscape. Is this approach right for your brand or company? How do you set up an influencer campaign?

This workshop will be your crash course in Influencer Marketing. You will learn how to partner and work with influencers as well as how to become an influencer and grow an engaged community. We will review case studies, analyze top influencers, and discuss the psychology of persuasion. You will learn practical tips and tricks for how to manage influencer relationships, including how to research, pitch, negotiate, and create contracts as well as measure success. Then you will create an influencer campaign strategy for your brand. Whether you are a marketing professional, small business, or nonprofit wanting to enhance your existing social media strategy, or an individual interested in learning how brands work with social media influencers, you will leave this workshop with a thorough understanding of influencer marketing and how this valuable strategy can fit into your larger digital marketing plan.

Grade restriction: NGR only; no credit/letter grade

Jessica Yurasek, Account Strategy Director, Social Media, Praytell Agency

Jessica Yurasek has helped many organizations and brands find their identity and communicate it strategically through written and visual communications for the past twelve years. She leads several social media accounts for clients at Praytell Agency, and is the community manager for Twitter’s official video handle, where she curates and creates original video content and tweets daily for Twitter. She received an MA from USC.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.