DSN 08 — Inception Workshop: Rapid Conceptualization of World-Class Products
Quarter: Spring
Day(s): Mondays
Course Format: Live Online (About Formats)
Duration: 7 weeks
Date(s): Apr 24—Jun 12
Time: 7:00—9:00 pm (PT)
Refund Deadline: Apr 26
Unit: 1
Grade Restriction: Credit only; no NGR/letter grade
Tuition: $465
Instructor(s): Xiaodan Wang
Class Recording Available: Yes
Status: Open
Please Note: This course has a different schedule than what appears in the digital catalog. This course will meet over 7 Mondays, April 24 - June 12, 7:00 - 9:00 pm (PT). No class on May 29.
DOWNLOAD THE SYLLABUS »
(subject to change)
Spring
Date(s)
Apr 24—Jun 12
7 weeks
Refund Date
Apr 26
1 Unit
Fees
$465
Grade Restriction
Credit only; no NGR/letter grade
Instructor(s):
Xiaodan Wang
Recording
Yes
Open
Please Note: This course has a different schedule than what appears in the digital catalog. This course will meet over 7 Mondays, April 24 - June 12, 7:00 - 9:00 pm (PT). No class on May 29.
DOWNLOAD THE SYLLABUS »
(subject to change)
You can’t say a product development team is world-class unless it ships products fast, with high quality, consistently. Unfortunately, many teams achieve speed but fail in quality. This course is aimed at professionals in design, product management, and engineering who are interested in learning how to leverage design thinking strategies to streamline their processes and deliver innovative, high-quality products on short timelines. We will showcase the process through real-world case studies, including envisioning, designing, and developing a booking engine prototype for an international hotel chain in 12 days.
Students will learn how to envision a product with a user-centric lens, how to break the grand plan into tangible milestones, and how to build a validation-based operational model to materialize ideas successfully. You will be able to use this problem-solving process for online, offline, digital, or physical products in any global market. This collaborative crash course will enable you to build alignment and get buy-in in a systematic and timely way. By the end of the course, students will have developed the skills required to rapidly build cross-functional consensus and learned a solid product development framework to define an end-to-end product strategy that is actionable, with a clear path to success.
Students will learn how to envision a product with a user-centric lens, how to break the grand plan into tangible milestones, and how to build a validation-based operational model to materialize ideas successfully. You will be able to use this problem-solving process for online, offline, digital, or physical products in any global market. This collaborative crash course will enable you to build alignment and get buy-in in a systematic and timely way. By the end of the course, students will have developed the skills required to rapidly build cross-functional consensus and learned a solid product development framework to define an end-to-end product strategy that is actionable, with a clear path to success.
XIAODAN WANG
Senior Director, UX, Google
Xiaodan Wang has established design and product development teams at multinational companies and startups around the world. She has taught at Singapore’s Nanyang Technological University, and she received an MA from Central Saint Martins, University of the Arts, London. She is the co-author of China Contemporary. Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.