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DSN 08 — Inception Workshop: Rapid Conceptualization of World-Class Products

Quarter: Fall
Day(s): Saturdays
Course Format: Live Online (About Formats)
Duration: 4 weeks
Date(s): Oct 8—Oct 29
Time: 10:00—11:30 am (PT)
Refund Deadline: Oct 10
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $315
Instructor(s): Xiaodan Wang
Limit: 35
Class Recording Available: Yes
Status: Registration opens Aug 22, 8:30 am (PT)
Live Online(About Formats)
10:00—11:30 am (PT)
Oct 8—Oct 29
4 weeks
Refund Date
Oct 10
0 Unit
Grade Restriction
NGR only; no credit/letter grade
Xiaodan Wang
Registration opens Aug 22, 8:30 am (PT)
You can’t say a product development team is world-class unless it ships products fast, with high quality, consistently. Unfortunately, many teams achieve speed but fail in quality. This course is aimed at professionals in design, product management, and engineering who are interested in learning how to leverage design thinking strategies to streamline their processes and deliver innovative, high-quality products on short timelines. We will showcase the process through real-world case studies, including envisioning, designing, and developing a booking engine prototype for an international hotel chain in 12 days.

Students will learn how to envision a product with a user-centric lens, how to break the grand plan into tangible milestones, and how to build a validation-based operational model to materialize ideas successfully. You will be able to use this problem-solving process for online, offline, digital, or physical products in any global market.

This collaboration crash course will enable you to build alignment and get buy-in in a systematic and timely way. By the end of the course, students will develop the skills required to rapidly build cross-functional consensus and learn a solid product development framework to define an end-to-end product strategy that is actionable, with a clear path to success.

Director, Product Design, Meta

Xiaodan Wang has established design and product development teams at multinational companies and startups around the world. She has taught at Singapore’s Nanyang Technological University, and she received an MA from Central Saint Martins, University of Arts, London. She is the coauthor of China Contemporary.