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WSP 337 — Hyper Growth: How to Unlock New Sources of Customers

Quarter: Winter
Day(s): Saturday
Course Format: On-campus
Duration: 1 day
Date(s): Jan 20
Time: 10:00 am – 4:00 pm
Drop Deadline: Jan 13
Unit: 0
Tuition: $300
Instructor(s): SC Moatti
Status: Open
10:00 am – 4:00 pm
Jan 20
1 day
Drop By
Jan 13
0 Unit
SC Moatti
Business growth is both a science and an art. A scientific growth process optimizes customer acquisition and makes sure that processes and tools in place can ensure that no opportunity to acquire customers is overlooked. But at some point, it generates diminishing returns. The challenge is to rekindle high growth rates through a combination of streamlined acquisition of new customers and better retention of existing customers, all in a cost-effective way. This is where the art of growth comes in. This course will cover the science and the art required to achieve renewed growth, such as what tools are needed to get visibility into a business, how to set up and systematically optimize a funnel for maximum conversion, and specific strategies that generate customer growth at all stages of business maturity such as referral loops, segmentation, and hooks.

Using in-class group exercises and lectures, the course aims to provide hands-on experience in customer acquisition and marketing. In addition, many prominent industry speakers will share their insights with the class. The course is particularly relevant to product managers, marketers, entrepreneurs, and business leaders. Tentative guest speakers include Jules Walter (growth leader, Slack), Brian Rothenberg (vice president, Eventbrite), and Chris Neumann (founder and CEO, CROmetrics).

SC Moatti, Managing Partner, Mighty Capital

SC Moatti is the founding partner of Mighty Capital, a Silicon Valley venture capital firm, and Products That Count, one of the largest communities of product managers, leaders, and founders in the world. Previously, she built products that billions of people use at Facebook, Nokia, and Electronic Arts. She received an MBA from the Stanford Graduate School of Business.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.