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Winter Registration Opens Nov 29
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BUS 300 — How to Think Like a Futurist: A Strategic Approach

Quarter: Winter
Day(s): Saturday and Sunday
Course Format: Live Online (About Formats)
Duration: 2 days
Date(s): Feb 12—Feb 13
Time: 9:30—11:30 am (PT)
Refund Deadline: Feb 5
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $295
Instructor(s): Elatia Abate
Class Recording Available: No
Status: Registration opens Nov 29, 8:30 am (PT)
Live Online(About Formats)
Saturday and Sunday
9:30—11:30 am (PT)
Feb 12—Feb 13
2 days
Refund Date
Feb 5
0 Unit
Grade Restriction
NGR only; no credit/letter grade
Elatia Abate
Registration opens Nov 29, 8:30 am (PT)
Most of what we’ve been taught and do in business is rooted in either/or thinking. Either we focus on producing results today or we think about the future—but rarely together.

In this interactive course, you will learn to think like a futurist and transform the disruptive force of unanticipated change into strategies and tools you can use to improve results now and position your organization to be prepared for future opportunities.

We will explore how rigid, data-driven strategies limit rather than expand the potential for businesses to thrive. In contrast, we will examine how using a strategic map allows companies to focus on future-forward goals and outcomes while remaining flexible within changing circumstances. In addition, we will delve into how using a “compass” can orient our strategic thinking in situations like the pandemic, where we are faced with outsized uncertainty. The course will feature examples of future-proofing strategies and techniques from companies like Unilever and Tesla. We will also examine the distinctions between incremental and nonlinear strategy, and the larger market-shaping paradigm shifts that are impacting every business.

The landscape of business has changed; how we think about it still needs to. This course is designed to help leaders and innovators learn to embody and employ the practices that will help their organizations thrive in a world of accelerating change.

Entrepreneur; Futurist

Elatia Abate is a thought leader on the future of work, strategy, and building cultures of creativity and innovation. She works with organizations that range in size from Fortune 500 to early-stage startups, and she has been named a leading female futurist by Forbes. Abate received an MBA from the University of Chicago.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.