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BUS 176 — How to Effectively Use Social Media for Your Company and Your Personal Branding

Quarter: Winter
Day(s): Wednesdays
Course Format: On-campus course
Duration: 10 weeks
Date(s): Jan 17—Mar 21
Time: 7:00—8:50 pm
Drop Deadline: Jan 30
Units: 2
Tuition: $600
Instructor(s): Giselle Sevgi
Status: Registration opens on 12/04/2017
On-campus course
7:00—8:50 pm
Jan 17—Mar 21
10 weeks
Drop By
Jan 30
2 Units
Giselle Sevgi
Registration opens on 12/04/2017
As a business owner or marketing professional, you need to find the best and most cost-efficient way to attract and hold your target audience’s attention every day. You know that using social media is the answer, and your company might already have a presence on one or more platforms. But are you getting the most value from the time and effort you’re putting into social media? Are you really reaching your prospects when they are distracted by all the competing messages, sounds, and calls on their phones?

In this course, you will acquire specialized, actionable knowledge about using Facebook, LinkedIn, Twitter, YouTube, Snapchat, Instagram, and Google, so that you can make wise choices about how and when to employ each in pursuit of your marketing goals. You will learn how to effectively increase a “follower” base, create a viral reach, and identify the main pros and cons of each platform. Senior digital marketing strategists and executives from the major platform companies will be our guest speakers. By the end of the course, you will understand how algorithms and business tools operate on each platform, and you will know how to measure and compare your success on each one. Equipped with a wealth of insider information and tips, you will be well on your way to implementing practical digital marketing strategies for your specific target audience.

Giselle Sevgi, Marketing Account Executive, LinkedIn

Giselle Sevgi is responsible for USA Market LinkedIn accounts and helping hundreds of organizations to maximize their presence on LinkedIn effectively. Her industry experience includes tech, health, education, tourism, alcoholic beverages, country branding, retail, and fashion. Previously, she was an account executive in Time Inc.’s targeted media division, and earlier was a marketing and media relations supervisor at Iconisus. She is certified with Google AdWords and IAB Digital Advertising. She received an MBA from UCLA.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.