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BUS 176 W — How to Effectively Use Social Media for Your Company and Personal Branding

Quarter: Summer
Course Format: Flex Online (About Formats)
Duration: 4 weeks
Date(s): Jul 26—Aug 20
Refund Deadline: Jul 29
Unit: 1
Tuition: $430
Instructor(s): Giselle Sevgi
Limit: 70
Class Recording Available: Yes
Status: Open
DOWNLOAD THE SYLLABUS » (subject to change)
Flex Online(About Formats)
Jul 26—Aug 20
4 weeks
Refund Date
Jul 29
1 Unit
Giselle Sevgi
DOWNLOAD THE SYLLABUS » (subject to change)
As a business owner or marketing professional, you need to find the best and most cost-efficient way to attract and hold your target audience’s attention every day. You know that using social media is the answer, and your company might already have a presence on one or more platforms. But are you getting the most value from the time and effort you’re putting into social media? Are you really reaching your prospects when they are distracted by all the competing messages, sounds, and calls on their phones?

In this course, you will acquire specialized, actionable knowledge about using Facebook, Twitter, LinkedIn, TikTok, Instagram, and Medium so you can make wise choices about how and when to employ each in pursuit of your marketing goals. You will learn how to effectively increase a “follower” base, create a viral reach, and identify the main pros and cons of each platform. Senior digital marketing strategists and executives from the major platform companies will be our guest speakers. By the end of the course, you will understand how algorithms and business tools operate on each platform, and you will know how to measure and compare your success on each one. Equipped with a wealth of insider information and tips, you will be well on your way to implementing practical digital marketing strategies for your specific target audience.

Senior Business Strategist, Google

Giselle Sevgi’s industry experience includes tech, health, education, tourism, alcoholic beverages, country branding, retail, and fashion. Prior to Google, she was an account executive at LinkedIn and Time Inc., as well as a marketing and media relations supervisor at Iconisus Advertising. She is certified with IAB Digital Advertising. Sevgi received an MBA from Harvard.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.