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BUS 176 W — How to Effectively Use Social Media for Your Company and Personal Branding

Quarter: Fall
Course Format: Online (System Requirements)
Duration: 5 weeks
Date(s): Sep 23—Oct 25
Drop Deadline: Sep 26
Unit: 1
Tuition: $485
Instructor(s): Giselle Sevgi
Limit: 50
Status: Closed
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is September 26th at 5:00 pm (PT); 50% tuition refund deadline is October 1st at 5:00 pm (PT).
Sep 23—Oct 25
5 weeks
Drop By
Sep 26
1 Unit
Giselle Sevgi
Please Note: Online courses have a new refund policy. The full tuition refund deadline for this course is September 26th at 5:00 pm (PT); 50% tuition refund deadline is October 1st at 5:00 pm (PT).
As a business owner or marketing professional, you need to find the best and most cost-efficient way to attract and hold your target audience’s attention every day. You know that using social media is the answer, and your company might already have a presence on one or more platforms. But are you getting the most value from the time and effort you’re putting into social media? Are you really reaching your prospects when they are distracted by all the competing messages, sounds, and calls on their phones?

In this course, you will acquire specialized, actionable knowledge about using Facebook, Twitter, LinkedIn, Snapchat, Instagram, Pinterest, and Medium so you can make wise choices about how and when to employ each in pursuit of your marketing goals. You will learn how to effectively increase a “follower” base, create a viral reach, and identify the main pros and cons of each platform. Senior digital marketing strategists and executives from the major platform companies will be our guest speakers. By the end of the course, you will understand how algorithms and business tools operate on each platform, and you will know how to measure and compare your success on each one. Equipped with a wealth of insider information and tips, you will be well on your way to implementing practical digital marketing strategies for your specific target audience.


  • Course sizes are limited.
    You won't have 5,000 classmates. This course's enrollment is capped at 50 participants.

  • Frequent interaction with the instructor.
    You aren't expected to work through the material alone. Instructors will answer questions and interact with students on the discussion board and through weekly video meetings.

  • Study with a vibrant peer group.
    Stanford Continuing Studies courses attract thoughtful and engaged students who take courses for the love of learning. Students in each course will exchange ideas with one another through easy-to-use message boards as well as optional weekly real-time video conferences.

  • Direct feedback from the instructor.
    Instructors will review and offer feedback on assignment submissions. Students are not required to turn in assignments, but for those who do, their work is graded by the instructor.

  • Courses offer the flexibility to participate on your own schedule.
    Course work is completed on a weekly basis when you have the time. You can log in and participate in the class whenever it's convenient for you. If you can’t attend the weekly video meetings, the sessions are always recorded for you and your instructor is just an email away.

  • This course is offered through Stanford Continuing Studies.
    To learn more about the program, visit our About Us page. For more information on the online format, please visit the FAQ page.

Giselle Sevgi, Senior Business Strategist, Google

Giselle Sevgi’s industry experience includes tech, health, education, tourism, alcoholic beverages, country branding, retail, and fashion. Prior to Google, she was an account executive at LinkedIn and Time Inc., as well as a marketing and media relations supervisor at Iconisus Advertising. She is certified with IAB Digital Advertising. Sevgi received an MBA from UCLA.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.