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BUS 11 W — How to Build Successful Startups: Learn Lessons Straight from Silicon Valley Entrepreneurs

Quarter: Fall
Course Format: Flex Online (About Formats)
Duration: 3 weeks
Date(s): Sep 20—Oct 8
Refund Deadline: Sep 23
Units: 2
Grade Restriction: No letter grade
Tuition: $725
Instructor(s): John Kelley
Limit: 75
Class Recording Available: Yes
Status: Closed
DOWNLOAD THE SYLLABUS » (subject to change)
Fall
Flex Online(About Formats)
Date(s)
Sep 20—Oct 8
3 weeks
Refund Date
Sep 23
2 Units
Fees
$725
Grade Restriction
No letter grade
Instructor(s):
John Kelley
Limit
75
Recording
Yes
Closed
DOWNLOAD THE SYLLABUS » (subject to change)
Great companies, like great homes, can be built in many ways. Outstanding entrepreneurs, like outstanding architects, can learn much from the achievements of their predecessors. Designed for the budding entrepreneur, this course will introduce you to Silicon Valley entrepreneurs, advisors, and investors, and to the varied ways in which they’ve constructed successful startups. During the course, numerous guest speakers will assist us in addressing these and other key questions: How can you overcome the critical challenges founders face, such as assessing your own unique goals, skills, and capabilities; forming a complementary core team; creating a breakthrough product; and raising initial capital? What are the advantages and disadvantages of different kinds of companies, whether big or small, technology- or market-focused, a traditional for-profit startup or a novel social enterprise? Which development path would be best to get your company off to a strong start? Should you go it alone, apply to an incubator or accelerator, or immediately pitch venture firms? What are effective ways to raise growth capital from a variety of sources? With rapid growth, what new organizational, managerial, and competitive challenges might your company face? What are useful metrics for measuring a startup’s progress? If all goes well, what is the IPO process like? Finally, what vital technological, educational, cultural, and other resources does Silicon Valley offer startups today?

Guest contributors include: Michael Anderson (co-founder and CEO, Stache); Neerav Berry (co-founder and co-CEO, Payplant); Leon Chen (partner, The Column Group); Adam Cheyer (co-founder and former vice president of engineering, Siri, Inc.); Adam Draper (co-founder and managing director, Boost VC); Timothy Draper (founder, Draper Associates and DFJ); William H. Draper III (co-chair, Draper Richards Kaplan Foundation); Jim Fruchterman (founder and CEO, Tech Matters); Tom Kemp (co-founder and former CEO, Centrify Corporation); Jim Kleckner (senior distinguished technologist, Hewlett Packard Enterprise); Randy Komisar (partner and advisor, Kleiner Perkins and co-author of Straight Talk for Startups); Ambarish Malpani (vice president of product and application security, SAP); Mary McDougall (vice president, Astia); Jessica McKellar (founder and CTO, Pilot.com); Jan Møller Mikkelsen (president and CEO, Ascendis Pharma A/S); Camilla Olson (CEO, Savitude); George G.C. Parker (Dean Witter Distinguished Professor Emeritus of Finance, Stanford Graduate School of Business); Diana Peterson (principal product manager, Khan Academy); Thane Plambeck (co-founder, Counterwave); Rob Reis (founder and CEO, Higher Ground); and Elton Sherwin (author, The Silicon Valley Way).

BUS 11 W introduces concepts and lessons explored further in BUS 45 W, but these courses may be taken in any order. BUS 11 W will cover ten weeks of content in an accelerated, three-week format. Students should expect to spend at least eight to ten hours per week on this course.

JOHN KELLEY
Co-Founder and COO, OnRisk

John Kelley co-founded OnRisk, which provides software services to the commercial insurance industry. Earlier, he founded 399 Innovation, which advises firms on invention and innovation strategy. He received a JD from Stanford, where he pursued an independent research track in artificial intelligence and law. Kelley also studied at Sorø Akademi in Denmark on an American Field Service Fellowship.

Textbooks for this course:

(Required) Elton B. Sherwin Jr., The Silicon Valley Way: Discover 45 Secrets for Successful Start-Ups, Second Edition (ISBN 0982796110)
(Required) Randy Komisar and Jantoon Reigersman, Straight Talk for Startups: 100 Insider Rules for Beating the Odds--From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity, Hardcover (ISBN 006286906X)
(Recommended) William H. Draper III, The Startup Game: Inside the Partnership between Venture Capitalists and Entrepreneurs, Paperback (ISBN 0230339948)
(Recommended) William F. Miller et al., The Silicon Valley Edge: A Habitat for Innovation and Entrepreneurship, Paperback (ISBN 0804740631)