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BUS 172 — How Technology Is Changing the Business of Sports

Quarter: Fall
Day(s): Tuesdays
Course Format: On-campus course
Duration: 6 weeks
Date(s): Sep 26—Oct 31
Time: 7:00—8:50 pm
Drop Deadline: Oct 9
Unit: 1
Tuition: $450
Instructor(s): Andy Dolich
Status: Open
On-campus course
7:00—8:50 pm
Sep 26—Oct 31
6 weeks
Drop By
Oct 9
1 Unit
Andy Dolich
Like all businesses, the sports world is adapting to satisfy the new demands of customers (while expecting increases in profitability, of course). Most of the evolution in the sports world is being spearheaded by technological advances. These changes are powerfully modifying the interaction between the sports provider and the sports consumer. The range of change is multidimensional, creating new entrepreneurial opportunities and unique business models.

This course will bring into the classroom industry experts who will discuss how newer technologies are embedded in, and driving, these developments, including (1) “wiring” of arenas and stadiums of the future to enhance the fan experience; (2) analytics and metrics impacting not only athlete selection and performance, but also the knowledge level of fans; (3) management challenges of building a global fan base that permits expansions across the world; (4) virtual-reality spectatorship for those not at the actual event; (5) new interactive opportunities for fan engagement; and (6) emergence of esports (new franchises and leagues). Each session will include an extensive question-and-answer session to cover entrepreneurial ideas related to the week’s topics.

Scheduled participating speakers include:

  • Jamie Zaninovich, Deputy Commissioner/Chief Operating Officer, Pac 12 Conference
  • Sally Ann Reiss, Founder and CEO, PlayyOn
  • David Koppett, Vice President of Content Strategy, NBC Sports Bay Area
  • Bill Schlough, Senior Vice President & CIO, San Francisco Giants
  • Tracy Hughes, Founder and CEO, Silicon Valley Sports Ventures

Andy Dolich, President, Dolich Consulting

Andy Dolich is the director of professional development at the University of San Francisco MA in Collegiate Athletics Program and teaches sports business at Menlo College. He has held executive positions in the NFL (San Francisco 49ers), the NBA (Memphis Grizzlies, Golden State Warriors, Philadelphia 76ers), MLB (Oakland A’s), and the NHL (Washington Capitals). He is the “sports business insider” for NBC Sports Bay Area.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.