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DSN 02 W — Game On! How Gaming Can Motivate You and Your Customers

Quarter: Winter
Course Format: Flex Online (About Formats)
Duration: 7 weeks
Date(s): Feb 1—Mar 19
Drop Deadline: Feb 4
Unit: 1
Tuition: $495
Instructor(s): Laura Pickel, Jesse Harris
Limit: 35
Status: Registration opens Nov 30, 8:30 am (PT)
Please Note: Some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Winter
Flex Online(About Formats)
Date(s)
Feb 1—Mar 19
7 weeks
Drop By
Feb 4
1 Unit
Fees
$495
Instructor(s):
Laura Pickel, Jesse Harris
Limit
35
Registration opens Nov 30, 8:30 am (PT)
Please Note: Some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
From parents of preteens to CEOs, change can be difficult. We struggle to motivate others and ourselves to enact meaningful change. Game play can help. In this course, we will unpack some of the core mechanics of game play, which is becoming an increasingly popular and effective way to motivate and drive behavior. For example, trackers like Fitbit have become widely popular by enabling users to set a daily step goal. Tracking progress and sharing results with friends help users become more mindful of their activity levels, while making exercise more fun (a game!) and easier to do. Each week, we will introduce a new game mechanic. By playing games, analyzing game play, and prototyping gamified experiences, we will explore ways to use that mechanic to impact behavior. First, we will analyze digital and tabletop games, and then we will explore how companies, universities, and individuals leverage simple gamification strategies to enact and support change. We will look at how Virgin America, SAP, and Virgin Orbit have used gaming in staff development and team building. Students will be asked to apply gamification strategies—including randomization, competition versus cooperation, and risk/reward—to help solve real-world challenges.

Laura Pickel, Learning Experience Designer, Lyft; Lecturer, Stanford School of Engineering; Teaching Lead, IDEO U

Laura Pickel designs gamified learning experiences through courses that incorporate the core mechanics of games to make learning fun and impactful. She received an MA in learning, design, and technology from Stanford.

Jesse Harris, Director of Learning, Engagement, and Culture, Virgin Orbit

Jesse Harris leads the learning, development, and people strategy for Sir Richard Branson’s newest space company. He received an MA in learning, design, and technology from Stanford.
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)