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BUS 28 — Funding a New Enterprise

Quarter: Fall
Day(s): Thursdays
Course Format: On-campus course
Duration: 8 weeks
Date(s): Sep 28—Nov 16
Time: 6:30—9:00 pm
Drop Deadline: Oct 11
Units: 2
Tuition: $650
Instructor(s): James Terranova
Status: Open
On-campus course
6:30—9:00 pm
Sep 28—Nov 16
8 weeks
Drop By
Oct 11
2 Units
James Terranova
You have an idea to solve a problem, you have created the product or service to address this problem, you have proven the concept, and now you are ready to launch your new enterprise. But how to get it funded and keep it on the path to success? This course will provide students with a balanced technical overview of the role and methodology of venture capital and angel financing from the perspective of both the startup or early stage company and the investor. Included in this process will be an overview of the public equity marketplace and venture financing industry, including angel investors, incubators, and accelerators. The course will cover the concepts of risk and reward, organizing the startup enterprise for optimal funding, equity and debt instruments, preparing the business plan and “pitch,” details of term sheet and valuation negotiations, and subsequent financing rounds, including the IPO process. Current trends in private financing and deal terms will also be discussed. High-level venture professionals, along with attorneys who work extensively with startups, will be guest speakers. Each step in preparing to raise venture financing and actually doing so considers the perspective of the financier: the one who determines who gets funded—and who does not. This course is a “must” for anyone considering creating a new enterprise.

Guest speakers include Don Ross (managing partner digital health, Life Science Angels), Ronald Weissman (chairman, Software Industry Group, Band of Angels), Rich Simoni (general partner, Asset Management Ventures), Michael Coke (partner, Wilson Sonsini Goodrich & Rosati), and Shauna Bracher (associate, Wilson Sonsini Goodrich & Rosati).

James Terranova, Director, WS Investments, Wilson Sonsini Goodrich & Rosati

James Terranova is responsible for selecting and monitoring investment opportunities from among WSGR’s private client and venture capital/private equity funds. Before joining WSGR, Terranova’s career was dedicated entirely to financial services, including serving as an adjunct professor of finance at Menlo College.

Textbooks for this course:

(Recommended) Brad Feld and Jason Mendelson , Venture Deals, 2nd Edition (ISBN 978-1-118-44361-3)