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BUS 28 — Funding a New Enterprise

Quarter: Fall
Day(s): Tuesdays
Course Format: On campus
Duration: 8 weeks
Date(s): Oct 4—Dec 6
Time: 6:30—9:00 pm
Drop Deadline: Oct 17
Unit(s): 2 Units
Tuition: $535
Status: Closed
Please Note: No class on October 11 and November 22
On campus
6:30—9:00 pm
Oct 4—Dec 6
8 weeks
Drop By
Oct 17
2 Units
Please Note: No class on October 11 and November 22
You have an idea to solve a problem, you have created the product or service to address this problem, you have proven the concept, and now you are ready to launch your new enterprise. But how to get it funded and keep it on the path to success? This course will provide students with a balanced technical and historical overview of the role and methodology of venture capital and angel financing from the perspective of both the startup or early-stage company and the investor. Included in this process will be an overview of the public equity marketplace and venture financing industry, including angel investors, incubators, and accelerators. The course will cover the concepts of risk and reward, organizing the startup enterprise for optimal funding, equity and debt instruments, preparing the business plan and “pitch,” details of term sheet and valuation negotiations, and subsequent financing rounds, including the IPO process. Current trends in private financing and deal terms will also be discussed. High-level venture professionals, along with attorneys who work extensively with startups, will be guest speakers. Each step in preparing to raise venture financing and actually doing so considers the perspective of the financier: the one who determines who gets funded—and who does not.

Guest speakers include:
Don Ross, Managing Partner Digital Health, Life Science Angels; Member, Sierra Angels; Founder/Member, HealthTech Capital
Frank Caufield, Managing Partner, Darwin Ventures
Ron Weissman, Chairman, Software SIG and Band of Angels
TBD, Wilson Sonsini Goodrich & Rosati

James A. Terranova, Director, WS Investments, Wilson Sonsini Goodrich & Rosati

James Terranova is responsible for selecting and monitoring investment opportunities from among WSGR’s private client and venture capital/private equity funds. Before joining WSGR, Terranova’s career was dedicated entirely to financial services, including serving as an adjunct professor of finance at Menlo College.

Textbooks for this course:

No required textbooks