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BUS 28 — Funding a New Enterprise: Learn from Experienced Silicon Valley Practitioners

Quarter: Summer
Day(s): Wednesdays
Course Format: On-campus (About Formats)
Duration: 8 weeks
Date(s): Jun 28—Aug 16
Time: 6:30—9:00 pm (PT)
Refund Deadline: Jun 30
Units: 2
Tuition: $730
Instructor(s): James Terranova
Class Recording Available: No
Status: Open
DOWNLOAD THE SYLLABUS » (subject to change)
6:30—9:00 pm (PT)
Jun 28—Aug 16
8 weeks
Refund Date
Jun 30
2 Units
James Terranova
DOWNLOAD THE SYLLABUS » (subject to change)
You have an idea to solve a problem, you have created the product or service to address this problem, you have proven the concept, and now you are ready to launch your new enterprise. But how do you get it funded and keep it on the path to success? This course will provide students with a balanced technical overview of the role and methodology of venture capital and angel financing from the perspective of both the startup or early-stage company and the investor. The course will begin with an overview of the public equity marketplace and venture financing industry, including angel investors, incubators, and accelerators. We will then cover the concepts of risk and reward, organizing for optimal funding, equity and debt instruments, the “pitch,” term sheet and valuation negotiations, and subsequent financing rounds, including the IPO process. Current trends in private financing and deal terms will also be discussed. Veteran high-level venture professionals, along with experienced attorneys who work extensively with startups and later-stage companies, will be guest speakers. Each step in preparing to raise venture financing and actually doing so considers the perspective of the financier—the one deciding who gets funded and who does not. This course is a must for anyone who is considering, or has created, a new enterprise.

Managing Director, Emeritus, WS Investment Company and Wilson Sonsini Goodrich & Rosati

James Terranova was responsible for selecting and monitoring investment opportunities from among WSGR’s extensive private client and venture capital/private equity funds for more than 25 years. Before joining WSGR, Terranova specialized in financial services with a major Wall Street firm and was an adjunct professor of finance at Menlo College. He continues to mentor startup entrepreneurs at several major universities.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.