BUS 62 W — Fundamentals of Product Management
Course Format: Flex Online (About Formats)
Duration: 10 weeks
Date(s): Jan 10—Mar 18
Refund Deadline: Jan 13
Instructor(s): Kunal Punjabi
Class Recording Available: Yes
Status: Registration opens Nov 29, 8:30 am (PT)
Want a career that hones your hard and soft skills while helping create positive change in people’s lives? If so, product management—a highly influential and sought-after role in business today—might be right for you. This hands-on course will cover the core skills needed during the entire product management lifecycle. We will learn how to generate ideas; validate opportunities with market research and customer interviews; and craft an effective vision, strategy, and roadmap. Students will also learn to create effective product and UX (user experience) designs and iteratively get to product/market fit with an MVP (minimum viable product), while utilizing frameworks like AARRR (customer metrics) and Jobs to Be Done. We will explore how to define the right metrics; optimize for conversion, growth, engagement, and retention; and accelerate learning using techniques of continuous discovery and delivery. This course will also cover the collaborative aspects—working in Agile and Scrum teams, writing effective specifications and user stories, communicating and collaborating effectively with stakeholders, and growing in your PM career. Students will actively participate throughout the course and gain hands-on experience with quizzes, assigned readings, and a project in product design to drive the learning home. You will finish the course knowing how to avoid common pitfalls and be empowered to truly succeed in the field of product management.
Kunal Punjabi is a product strategist who has led the conception, execution, go-to-market, and growth of several products, including Treat, Bills.com, and Freedom Debt Relief. He has led AI product strategy at Palo Alto Research Center (PARC) and was senior director of product management and head of user experience at Freedom Financial Network. He received an MS from Georgia Tech.
Product Management and Product Strategy Lead
Textbooks for this course:
There are no required textbooks; however, some fee-based online readings may be assigned.