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BUS 62 W — Fundamentals of Product Management

Quarter: Fall
Course Format: Flex Online (About Formats)
Duration: 10 weeks
Date(s): Sep 21—Dec 4
Drop Deadline: Sep 24
Units: 2
Tuition: $765
Instructor(s): Kunal Punjabi
Limit: 65
Status: Registration opens Aug 17, 8:30 am (PT)
Please Note: No class the week of November 23. In addition, some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Fall
Flex Online(About Formats)
Date(s)
Sep 21—Dec 4
10 weeks
Drop By
Sep 24
2 Units
Fees
$765
Instructor(s):
Kunal Punjabi
Limit
65
Registration opens Aug 17, 8:30 am (PT)
Please Note: No class the week of November 23. In addition, some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Want a career that hones your hard and soft skills while helping create positive change in people’s lives? If so, product management—a highly influential and sought-after role in business today—might be right for you. This hands-on course will cover the core skills needed during the entire product management lifecycle. We will learn how to generate ideas; validate opportunities with market research and customer interviews; and craft an effective vision, strategy, and roadmap. Students will also learn to create effective product and UX (user experience) designs and iteratively get to product/market fit with an MVP (minimum viable product), while utilizing frameworks like AARRR (consumer metrics) and Jobs to be Done. We will explore how to define and track the right metrics; optimize for conversion, growth, engagement, and retention; and accelerate learning using techniques of continuous discovery and delivery. This course will also cover the collaborative aspects—working in Agile and Scrum teams, writing effective specifications and user stories, communicating and collaborating effectively with stakeholders, and growing in your PM career. Students will actively participate throughout the course and gain hands-on experience with quizzes, assigned readings, and a project in product design to drive the learning home. You will finish the course knowing how to avoid common pitfalls and be empowered to truly succeed in the field of product management.

Kunal Punjabi, Founder, KeenBrain

Kunal Punjabi is a product strategist who has led the conception, execution, go-to-market, and growth of several products, including Treat, Bills.com, and Freedom Debt Relief. Previously, he was senior director of product management and head of user experience at Freedom Financial Network. He received an MS from Georgia Tech.

Textbooks for this course:

(Recommended) Laura Klein, UX for Lean Startups (ISBN 978-1449334918)
(Recommended) Gayle Laakmann McDowell, Cracking the PM Interview: How to Land a Product Manager Job in Technology (ISBN 978-0984782819)
(Recommended) Nir Eyal, Hooked: How to Build Habit-Forming Products (ISBN 978-1591847786)
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)