BUS 125 — Fundamentals of Content Development and Personal Branding
Quarter: Summer
Instructor(s): Ashley Faus
Date(s): Jul 10—Aug 7
Class Recording Available: Yes
Class Meeting Day: Thursdays
Grade Restriction: NGR only; no credit/letter grade
Class Meeting Time: 5:30—7:00 pm (PT)
Tuition: $425
Refund Deadline: Jul 12
Unit(s): 0
Enrollment Limit: 45
Status: Open
Quarter: Summer
Day: Thursdays
Duration: 5 weeks
Time: 5:30—7:00 pm (PT)
Date(s): Jul 10—Aug 7
Unit(s): 0
Tuition: $425
Refund Deadline: Jul 12
Instructor(s): Ashley Faus
Grade Restriction: NGR only; no credit/letter grade
Enrollment Limit: 45
Recording Available: Yes
Status: Open
Your personal brand is more than a buzzword—it’s your competitive edge. Whether you want to land new opportunities, grow your business, or become a trusted voice in your industry, standing out requires more than just showing up. It’s about crafting a compelling presence that sparks curiosity, builds trust, and keeps people coming back.
Through interactive exercises and real-world examples, this course will help you:
- Define your unique voice by uncovering the experiences, expertise, and insights that set you apart
- Choose the right platforms to connect with influential peers and build engaged audiences
- Develop content that resonates—from thought-provoking posts to scroll-stopping stories
ASHLEY FAUS
Head of Lifecycle Marketing, Portfolio, Atlassian
Ashley Faus is a marketer, writer, and keynote speaker. She is the author of Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Her work has been featured in TIME, Forbes, and the Journal of Brand Strategy, and she has led workshops and spoken at INBOUND, Harvard Business Review, and MarketingProfs. Faus is a LinkedIn Top Voice and frequent podcast guest, with appearances on The Marketing Millennials and Do This, NOT That. Textbooks for this course:
(Required) Ashley Faus, Human-Centered Marketing: How to Connect with Audiences in the Age of AI (ISBN 978-1398619388)