Courses

Business ideas, resources, and opportunity can all be wasted if there is no informed, innovative strategy behind the product. To successfully launch products and empower teams to build them, you need to craft a compelling product vision and strategy that inspires teams and ensures you are building in the right direction. A unique, comprehensive strategy is especially important given the rapid changes in market and cultural dynamics present in modern-day business. In this interactive course, you will learn the key elements to forming a winning product strategy, such as identifying product opportunities, developing a go-to-market strategy, examining competitors, defining short-term and long-term product goals, identifying metrics to measure product success, and more. We will also cover vital intangible skills, like collaborating effectively with key stakeholders on product strategy and guiding and influencing teams on execution. We will discuss real-world case studies examining various product strategies from companies like Google, Amazon, Nike, Disney, and more. This course will be a mixture of class discussion, assigned readings, and breakout exercises. By the end of the course, you will have gained the tools to become a business leader who can craft the foundation of a winning product strategy and guide key teams on successful execution.