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BUS 118 — Foundations of a Winning Product Strategy

Quarter: Fall
Day(s): Wednesdays
Course Format: Live Online (About Formats)
Duration: 10 weeks
Date(s): Sep 28—Dec 7
Time: 7:00—8:50 pm (PT)
Refund Deadline: Sep 30
Units: 2
Tuition: $685
Instructor(s): Angela Rivera
Class Recording Available: Yes
Status: Registration opens Aug 22, 8:30 am (PT)
Please Note: No class on November 23
Live Online(About Formats)
7:00—8:50 pm (PT)
Sep 28—Dec 7
10 weeks
Refund Date
Sep 30
2 Units
Angela Rivera
Registration opens Aug 22, 8:30 am (PT)
Please Note: No class on November 23
Business ideas, resources, and opportunity can all be wasted if there is no informed, innovative strategy behind the product. To successfully launch products and empower teams to build them, you need to craft a compelling product vision and strategy that inspires teams and ensures you are building in the right direction. A unique, comprehensive strategy is especially important given the rapid changes in market and cultural dynamics present in modern-day business. In this interactive course, you will learn the key elements to forming a winning product strategy, such as identifying product opportunities, developing a go-to-market strategy, examining competitors, defining short-term and long-term product goals, identifying metrics to measure product success, and more. We will also cover vital intangible skills, like collaborating effectively with key stakeholders on product strategy and guiding and influencing teams on execution. We will discuss real-world case studies examining various product strategies from companies like Google, Amazon, Nike, Disney, and more. This course will be a mixture of class discussion, assigned readings, and breakout exercises. By the end of the course, you will have gained the tools to become a business leader who can craft the foundation of a winning product strategy and guide key teams on successful execution.

Lead Product Manager, Facebook

Angela Rivera has nearly 15 years of experience in entrepreneurship and product development (design, product management, and engineering). She leads a team at Facebook building metaverse experiences for the next computing platform, augmented reality glasses. Rivera has also launched and scaled global products at Microsoft, GitHub, Adobe, and numerous startups. She has taught product management, UX/UI design, and backend web development classes at General Assembly.