fullscreen background
Skip to main content

Winter Quarter

Winter Registration Now Open
Most Classes Begin Jan 09
shopping cart icon0

Courses

« Back to Professional & Personal Development

BUS 285 — Five Steps to Building a Most Lovable Product

Quarter: Winter
Day(s): Saturday and Sunday
Course Format: Live Online (About Formats)
Duration: 4 days
Date(s): Jan 21—Jan 29
Time: 9:00 am—12:00 pm (PT)
Refund Deadline: Jan 21
Unit: 1
Tuition: $530
Instructor(s): Jin Zhang
Class Recording Available: No
Status: Open
Please Note: Class schedule: Saturdays, January 21 and January 28, 9:00 am - 12:00 pm (PT); Sundays, January 22 and January 29, 9:00 am – 12:00 pm (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Winter
Live Online(About Formats)
Saturday and Sunday
9:00 am—12:00 pm (PT)
Date(s)
Jan 21—Jan 29
4 days
Refund Date
Jan 21
1 Unit
Fees
$530
Instructor(s):
Jin Zhang
Recording
No
Open
Please Note: Class schedule: Saturdays, January 21 and January 28, 9:00 am - 12:00 pm (PT); Sundays, January 22 and January 29, 9:00 am – 12:00 pm (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Product managers all know about MVP (minimum viable product). While MVP has helped companies focus on validating the riskiest assumptions, this approach has notable downsides, the most significant one being that alpha or beta versions of products often don’t engage users or create enough “love” to help the product grow. A much better alternative is to aim for the MLP (most lovable product). What makes a product lovable and immediately irresistible? It must solve a customer’s problem, and it must be designed with the user’s experience and goals in mind. Users should be able to easily connect with the product, want the product to succeed, and provide actionable feedback to improve the overall effectiveness of the product. This course will provide a five-step framework for developing the most lovable product and will help students figure out where to concentrate when preparing to launch a new product. We will focus on key areas such as problem statements, user definition, and iterative approaches. The course will include interactive classroom discussions, hands-on activities, and guest speakers with real-world maker experience.

While this course has no prerequisites, some product management experience will be strongly beneficial. A desire to seek innovation in product-building is essential.

JIN ZHANG
Director of Engineering, Meta

Jin Zhang has extensive product management experience with both startups and enterprises. Prior to Meta, she held product and engineering executive positions at Amazon, CA Technologies, Apigee, and IBM. She is a TEDx speaker and a frequent contributor to CIOReview magazine. Zhang received an MBA from Iowa State.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.