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BUS 285 — Five Steps to Building a Most Lovable Product

Quarter: Summer
Day(s): Sat/Sun
Course Format: Live Online (About Formats)
Duration: 4 days
Date(s): Jul 9—Jul 17
Time: 9:00 am—12:00 pm (PT)
Refund Deadline: Jul 9
Unit: 1
Tuition: $500
Instructor(s): Jin Zhang
Class Recording Available: Yes
Status: Open
Please Note: Full schedule: Saturdays, July 9 and July 16, 9:00 am – 12:00 pm (PT); Sundays, July 10 and July 17, 9:00 am – 12:00 pm (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Summer
Live Online(About Formats)
Sat/Sun
9:00 am—12:00 pm (PT)
Date(s)
Jul 9—Jul 17
4 days
Refund Date
Jul 9
1 Unit
Fees
$500
Instructor(s):
Jin Zhang
Recording
Yes
Open
Please Note: Full schedule: Saturdays, July 9 and July 16, 9:00 am – 12:00 pm (PT); Sundays, July 10 and July 17, 9:00 am – 12:00 pm (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Product managers all know about MVP (minimum viable product). While MVP has helped companies focus on validating the riskiest assumptions, this approach has notable downsides, the most significant one being that alpha or beta versions of products often don’t engage users or create enough “love” to help the product grow. A much better alternative is to aim for the MLP (most lovable product). What makes a product lovable and immediately irresistible? It must solve a customer’s problem, and it must be designed with the user’s experience and goals in mind. Users should be able to easily connect with the product, want the product to succeed, and provide actionable feedback to improve the overall effectiveness of the product. This course will provide a five-step framework for developing the most lovable product and will help students figure out where to concentrate when preparing to launch a new product. We will focus on key areas such as problem statements, user definition, and iterative approaches. The course will include interactive classroom discussions, hands-on activities, and guest speakers with real-world maker experience.

While this course has no prerequisites, some product management experience will be strongly beneficial. A desire to seek innovation in product-building is essential.

JIN ZHANG
Director of Engineering, Meta

Jin Zhang has extensive product management experience with both startups and enterprises. Prior to Meta, she held product and engineering executive positions at Amazon, CA Technologies, Apigee, and IBM. She is a TEDx speaker and a frequent contributor to CIOReview magazine. Zhang received an MBA from Iowa State.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.