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BUS 285 — Five Steps to Building a Most Lovable Product

Quarter: Fall
Day(s): Saturday and Sunday
Course Format: Live Online (About Formats)
Duration: 4 days
Date(s): Oct 23—Oct 31
Time: 9:00 am—12:00 pm (PT)
Refund Deadline: Oct 23
Unit: 1
Tuition: $500
Instructor(s): Jin Zhang
Class Recording Available: Yes
Status: Open
Please Note: Class schedule: Saturdays, October 23 and October 30, 9:00 am – 12:00 pm (PT); Sundays, October 24 and October 31, 9:00 am – 12:00 pm (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Fall
Live Online(About Formats)
Saturday and Sunday
9:00 am—12:00 pm (PT)
Date(s)
Oct 23—Oct 31
4 days
Refund Date
Oct 23
1 Unit
Fees
$500
Instructor(s):
Jin Zhang
Recording
Yes
Open
Please Note: Class schedule: Saturdays, October 23 and October 30, 9:00 am – 12:00 pm (PT); Sundays, October 24 and October 31, 9:00 am – 12:00 pm (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Product managers all know about MVP (minimum viable product). While MVP has helped companies focus on validating the riskiest assumptions, this approach has notable downsides, the most significant one being that “alpha” or “beta” versions of products often don’t engage users or create enough “love” to help the product grow. A much better alternative is to aim for the MLP (most lovable product). What makes a product lovable and immediately irresistible? It must solve a customer’s problem and it must be designed with the user’s experience and goals in mind. Users should be able to easily connect with the product, want the product to succeed, and provide actionable feedback to improve the overall effectiveness of the product. This course will provide a five-step framework for developing the most lovable product, and will help students figure out where to concentrate when preparing to launch a new product. We will focus on key areas such as problem statements, user definition, and iterative approaches. The course will include interactive classroom discussions, hands-on activities, and guest speakers with real-world maker experience.

While this course has no prerequisites, some product management experience will be strongly beneficial. A desire to seek innovation in product-building is essential.

JIN ZHANG
Director of Engineering, Facebook

Jin Zhang has extensive product management experience with both startups and enterprises. Prior to Facebook, she held product and engineering executive positions at Amazon, CA Technologies, Apigee, and IBM. She is a frequent contributor to CIOReview magazine. Zhang received an MBA from Iowa State.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.