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WSP 120 — Five Steps to Building a Most Lovable Product

Quarter: Winter
Day(s): Sat/Sun
Course Format: Live Online (About Formats)
Duration: 4 days
Date(s): Feb 27—Mar 7
Time: 9:00 am—12:00 pm (PT)
Drop Deadline: Feb 27
Unit: 1
Tuition: $500
Instructor(s): Jin Zhang
Status: Registration opens Nov 30, 8:30 am (PT)
Please Note: Full schedule: Saturdays and Sundays, February 27, February 28, March 6, and March 7, 9:00 am – 12:00 pm (PT). Reminder: Some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Winter
Live Online(About Formats)
Sat/Sun
9:00 am—12:00 pm (PT)
Date(s)
Feb 27—Mar 7
4 days
Drop By
Feb 27
1 Unit
Fees
$500
Instructor(s):
Jin Zhang
Registration opens Nov 30, 8:30 am (PT)
Please Note: Full schedule: Saturdays and Sundays, February 27, February 28, March 6, and March 7, 9:00 am – 12:00 pm (PT). Reminder: Some of our refund deadlines have changed. See this course's drop deadline above and click here for the full policy.
Product managers all know about MVP (minimum viable product). While MVP has helped companies focus on validating the riskiest assumptions, this approach has notable downsides, the most significant one being that “alpha” or “beta” versions of products often don’t engage users or create enough “love” to help the product grow. A much better alternative is to aim for the MLP (most lovable product). What makes a product lovable and immediately irresistible? It must solve a customer’s problem and it must be designed with the user’s experience and goals in mind. Users should be able to easily connect with the product, want the product to succeed, and provide actionable feedback to improve the overall effectiveness of the product. This course will provide a five-step framework for developing the most lovable product, and will help students figure out where to concentrate when preparing to launch a new product. We will focus on key areas such as problem statements, user definition, and iterative approaches. The course will include interactive classroom discussions, hands-on activities, and guest speakers with real-world maker experience.

While this course has no prerequisites, some product management experience will be strongly beneficial. A desire to seek innovation in product-building is essential.

Jin Zhang, Director of Capacity Engineering and Analytics, Facebook

Jin Zhang has extensive product management experience with both startups and enterprises. Prior to Facebook, she held product and engineering executive positions at Amazon, CA Technologies, Apigee, and IBM. She is a frequent contributor to CIOReview magazine. Zhang received an MBA from Iowa State.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)