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BUS 66 — Five Steps to Build a Most Lovable Product

Quarter: Summer
Day(s): Fridays
Course Format: On-campus
Duration: 7 weeks
Date(s): Jun 29—Aug 10
Time: 7:00—9:00 pm
Drop Deadline: Jul 12
Unit: 1
Tuition: $540
Instructor(s): Jin Zhang
Limit: 30
Status: Registration opens on 05/29/2018
Summer
On-campus
Fridays
7:00—9:00 pm
Date(s)
Jun 29—Aug 10
7 weeks
Drop By
Jul 12
1 Unit
Fees
$540
Instructor(s):
Jin Zhang
Limit
30
Registration opens on 05/29/2018
Product managers all know about MVP (Minimum Viable Product). While MVP has helped companies focus on validating the riskiest assumptions, this approach has notable downsides, the most significant one being that “alpha” or “beta” versions of products often don’t engage users, or create enough “love” to help the product grow.

A much better alternative is to aim for the MLP (Most Lovable Product). What makes a product lovable and immediately irresistible? It must solve a customer’s problem and it must be designed with the user’s experience and goals in mind. Users should be able to easily connect with the product, want the product to succeed, and provide actionable feedback to improve the overall effectiveness of the product.

This course will provide a five-step framework for developing the Most Lovable Product, and help students figure out where to concentrate when preparing to launch a new product. The course will focus on key areas such as problem statements, user definition, and iterative approaches. It will include interactive classroom discussions and guest speakers with real-world maker experience. While this course has no prerequisites, some product management experience will be strongly beneficial. A desire to seek innovation in product-building is essential.

Jin Zhang, Director of Product Management, Enterprise Workload and Hybrid Computing, Amazon

Jin Zhang has extensive product management experience with both startups and enterprises. She leads the product team for enterprise workload and hybrid computing at Amazon Web Services. Prior to Amazon, she was a founder for CA Technologies’s analytics accelerator, led engineering at Apigee, and managed a global team as an engineering executive for IBM. She is a frequent contributor to CIO Review magazine. Zhang received an MBA from Iowa State and also teaches at Menlo College.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.
DOWNLOAD THE PRELIMINARY SYLLABUS » (subject to change)