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BUS 66 — Five Steps to Build a Most Lovable Product: Why MVP Is No Longer Enough

Quarter: Fall
Day(s): Tuesdays
Course Format: On-campus course
Duration: 7 weeks
Date(s): Sep 26—Nov 7
Time: 7:00—9:00 pm
Drop Deadline: Oct 9
Unit: 1
Tuition: $540
Instructor(s): Jin Zhang
Limit: 30
On-campus course
7:00—9:00 pm
Sep 26—Nov 7
7 weeks
Drop By
Oct 9
1 Unit
Jin Zhang
Product managers all know about MVP (Minimal Viable Product). While MVP has helped companies focus on validating the riskiest assumptions, this approach has notable downsides, the most significant one being that “alpha” or “beta” versions of products often don’t engage users, or create enough “love” to help the product grow.

A much better alternative is to aim for the MLP (Most Lovable Product). What makes a product lovable? It must solve a customer’s problem and it must be designed with the user’s experience and goals in mind. Users should be able to easily connect with the product, want the product to succeed, and provide actionable feedback to improve the overall effectiveness of the product.

This course will provide a five-step process for developing the Most Lovable Product, and help students figure out where to concentrate when preparing to launch a new product. The course will focus on key areas such as problem statements, user definition, and iterative approaches. It will include interactive classroom discussions and guest speakers with real-world maker experience. Throughout the course, students will share experiences with one another so that they can learn how to create and deliver MLPs in an accountable and repeatable fashion.

Jin Zhang, Vice President of Product, CA Technologies

Jin Zhang is a technology executive with startup experience in enterprise software. She delivered eight-figure revenue with global teams at IBM, led engineering at Apigee to reach its IPO, and now runs accelerators at CA Technologies. She is a frequent conference speaker and a regular contributor to CIO Review magazine. She received an MBA from Iowa State and also teaches at Menlo College.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.