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BUS 63 — Financial Advisors: Finding and Evaluating Your Perfect Match

Quarter: Fall
Day(s): Saturdays
Course Format: Live Online (About Formats)
Duration: 2 days
Date(s): Oct 15—Oct 22
Time: 9:00 am—12:30 pm (PT)
Refund Deadline: Oct 8
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $395
Instructor(s): James Keene
Class Recording Available: Yes
Status: Registration opens Aug 22, 8:30 am (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Live Online(About Formats)
9:00 am—12:30 pm (PT)
Oct 15—Oct 22
2 days
Refund Date
Oct 8
0 Unit
Grade Restriction
NGR only; no credit/letter grade
James Keene
Registration opens Aug 22, 8:30 am (PT)
DOWNLOAD THE SYLLABUS » (subject to change)
Most people don’t have the expertise or desire to do their own financial and investment planning, so they may find it helpful to hire a financial advisor. But how do you know if you have selected the right one? Or if they are doing a great job? With many personal financial advisor options available, it’s difficult to distinguish among them, let alone consider the various business models used to deliver services—brokerage, boutique registered investment advisors (RIAs), banks, private banks, insurance companies, robo-advisors, and solo financial planners. In this course, we will (1) present industry history and investing basics; (2) differentiate the types of advice and services; (3) consider service cost differences; (4) help you evaluate your current and future needs; (5) educate you on advisor incentives and alignment of interests; (6) suggest questions to ask financial advisors; (7) differentiate financial advisor certifications (e.g., CFP, CFA, CRS, and CIMA); and (8) detail options to select your best financial advisor match. A panel of advisors will discuss their different approaches and take your questions. This course is for people at all wealth levels who are seeking a detailed framework to assist them in selecting or evaluating a personal financial advisor on whom they will rely.

Managing Director, Atherton Consulting Group

James Keene’s company advises investment firms on strategy and leadership. Previously, he led Wells Fargo’s East Bay Private Bank, managed portfolios at a San Francisco wealth management firm, and taught in a master’s of financial analysis program at the University of San Francisco. Keene is the coauthor of Retire on the House: Using Real Estate to Secure Your Retirement. He holds a Chartered Financial Analyst designation, and he received an MS in management from Stanford.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.