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WSP 63 — Financial Advisors: Finding and Evaluating Your Perfect Match

Quarter: Fall
Day(s): Saturdays
Course Format: On-campus
Duration: 2 days
Date(s): Oct 5—Oct 12
Time: 9:00 am—4:00 pm
Drop Deadline: Sep 28
Unit: 1
Grade Restriction: No letter grade
Tuition: $500
Instructor(s): James Keene
Status: Open
Fall
On-campus
Saturdays
9:00 am—4:00 pm
Date(s)
Oct 5—Oct 12
2 days
Drop By
Sep 28
1 Unit
Fees
$500
Grade Restriction
No letter grade
Instructor(s):
James Keene
Open
Most people don’t have the expertise or desire to do their own financial and investment planning, so they may find it helpful to hire a financial advisor. But how do you know if you have selected the right one? Or if they are doing a great job? With many personal financial advisor options available, it’s difficult to distinguish among them, let alone consider the various business models used to deliver services—brokerage, boutique registered investment advisors (RIAs), banks, private banks, insurance companies, robo-advisors, and solo financial planners.

In this two-day workshop, we will (1) present industry history and investing basics; (2) differentiate the types of advice and services; (3) consider service cost differences; (4) help you evaluate your current and future needs; (5) educate you on advisor incentives and alignment of interests; (6) suggest questions to ask financial advisors; (7) differentiate financial advisor certifications (e.g., CFP, CFA, CRS, CIMA); and (8) detail options to select your best financial advisor match. A panel of differentiated advisors will explain their approaches and take your questions. This workshop is for people at all wealth levels who are seeking a detailed framework to assist them in selecting or evaluating a personal financial advisor on whom they will rely.

James Keene, Managing Director, Atherton Consulting Group

Jim Keene’s company advises investment firms on strategy and leadership. Previously, he led Wells Fargo’s East Bay Private Bank, managed portfolios at a San Francisco wealth management firm, and taught in a Master’s of Financial Analysis program at the University of San Francisco. Keene is a co-author of Retire on the House: Using Real Estate to Secure Your Retirement. He holds a Chartered Financial Analyst designation and he received an MS from Stanford.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.