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WSP 63 — Financial Advisors: Finding and Evaluating Your Perfect Match

Quarter: Fall
Day(s): Saturday
Course Format: On-campus
Duration: 1 day
Date(s): Oct 20
Time: 9:00 am—4:00 pm
Drop Deadline: Oct 13
Unit: 0
Grade Restriction: NGR only; no credit/letter grade
Tuition: $335
Instructor(s): James Keene
Status: Open
9:00 am—4:00 pm
Oct 20
1 day
Drop By
Oct 13
0 Unit
Grade Restriction
NGR only; no credit/letter grade
James Keene
Most people don’t have the expertise or desire to do their own financial and investment planning. So they look to hire a financial advisor. But how do you know if you have selected the right one? Or if they are doing a great job? With many personal financial advisor options available, it’s difficult to distinguish among them, let alone consider the various business models used to deliver services—brokerage, boutique registered investment advisors (RIAs), banks, private banks, insurance companies, robo-advisors, and solo financial planners. In this one-day workshop, we will: (1) differentiate the types of advice and services; (2) consider service cost differences; (3) help you evaluate your current and future needs; (4) educate you on advisor incentives and alignment of interests; (5) suggest questions to ask financial advisors; (6) consider the meaning of and explain financial advisor certifications (e.g., CFP, CFA, CRS, CIMA); and (7) summarize resources for your financial advisor homework. In order to better understand financial advisory options, a panel of differentiated advisors will explain their approaches and take your questions. This workshop is for people at all wealth levels who are seeking a detailed framework to assist them in selecting or evaluating a personal financial advisor on whom they will rely.

James Keene, Managing Director, Atherton Consulting Group

Jim Keene’s company advises investment firms on strategy and leadership. Previously, he led Wells Fargo’s East Bay Private Bank, managed portfolios at a San Francisco wealth management firm, and taught in a Master’s of Financial Analysis program at the University of San Francisco. Keene is a co-author of Retire on the House: Using Real Estate to Secure Your Retirement. He holds the Chartered Financial Analyst designation and received an MS from Stanford.

Textbooks for this course:

There are no required textbooks; however, some fee-based online readings may be assigned.